Allen Adamson

Allen Adamson's Biography

Allen P. Adamson is the Managing Director of the New York office of Landor Associates. Responsible for all aspects of the office's operations, he has overseen branding efforts for a broad spectrum of corporate and consumer brands in industries ranging from technology to healthcare to fashion. Under Adamson's leadership, Landor's New York office has partnered with a wide array of clients, including Citigroup, Diageo, GE, IBM, Lenovo, P&G, PepsiCo, Pfizer and Verizon. Additionally, he counsels professional organizations on branding.

Adamson is a sought after industry commentator and has penned numerous articles on branding and marketing issues for industry publications. He has appeared on NBC's Today Show and CNBC Canada's Report on Business Television. He is often quoted in publications such as The Wall Street Journal, Advertising Age, The New York Times, The New York Post, the Orlando Sentinel, USA Today, The Washington Post and Forbes. He regularly lectures at New York University's Stern School of Business and the Yale School of Management. He is also a member of the American Management Association and speaks on branding for a range of professional organizations.

Allen is the author of BrandSimple, a book to be released in the Fall of 2006 by Palgrave/Macmillan, that looks at the importance of getting to a simple, core idea for powerful branding.

Before joining Landor, Adamson gained branding and marketing expertise on both the agency and client sides. As Senior Vice President, Group Director at Ammirati & Puris and DMB&B, his clients included Procter & Gamble, Kraft Foods and M&M/Mars. At Lever Brothers, he was Group Product Manager, responsible for a number of major brands. His career began at Ogilvy & Mather in 1979.

Adamson received a BS from Newhouse School of Communications at Syracuse University and an MBA from NYU's Stern School of Business.

Marketing Shift Blog Entries about Allen Adamson

• Review of Yahoo Voice Search App for iPhone vs. Google
• Dominos Defends Reputation Online Via Twitter & Youtube Response
• Win a Free Copy of BrandDigital Signed by Author
• Brand Digital Book Review: Online Branding Simplified by Adamson
• Allen Adamson On Marketing Shift's Branding
• Brand Simple by Allen Adamson Via Cohn & Wolfe

Companies Allen Adamson has worked at

• Landor - Managing Director