Daniel Swartz

Daniel Swartz's Auto-Biography

Product placement is a good thing. A beautiful car is a beautiful car and a stylish sweater is a stylish sweater. Consumers want both. What viewers have a problem with, however, is a close-up shot of a soda can or some terribly forced line of dialogue containing the mention of an advertiser's brand name."

By allowing viewers, on their own schedules, to connect with the products, music, and advertising that they experience on TV via the Internet - a medium ideally suited for such interaction - ThoughtWorthy Media enables television producers to organically integrate products and advertising within their shows without alienating audiences.

Daniel Swartz

Company Affiliations:

• Thought Worthy as CEO