Samuel Craig

Samuel Craig's Biography

Professor Craig has been with NYU Stern for more than 25 years. His primary research areas of interest include advertising strategy, the entertainment industry, international marketing and marketing strategy. He has published several books including Consumer Behavior: An Information Processing Perspective, Global Marketing Strategy and International Marketing Research (2nd edition). (From NYU)

Samuel Craig's Auto-Biography

Sam Craig is Professor and director of the Entertainment, Media and Technology Program at New York University Stern School of Business. He currently teaches courses in advertising management, marketing management, and courses in the entertainment, media and technology initiative. (From NYU)