Hasbro, Inc.

About Hasbro, Inc.

Hasbro was founded in 1923 by two brothers, Henry and Helal Hassenfeld, in a small office in Providence, Rhode Island. Originally named Hassenfeld Brothers, the Company first sold textile remnants, but soon moved into manufacturing pencil boxes and school supplies.

The Nineties was an exciting decade for Hasbro. The Company made significant acquisitions that solidified its leadership and greatly expanded its vast brand portfolio. In addition, Hasbro had a number of hits throughout the decade thanks to a keen instinct for innovative products, new technologies and burgeoning trends.

In 1991, Hasbro made another significant acquisition - the Tonka Corporation, including its Kenner Products and Parker Brothers divisions. The acquisition brought rich additions to Hasbro's portfolio including TONKA, PLAY-DOH, EASY-BAKE OVEN, NERF, MONOPOLY and a wide range of licensed properties such as Star Wars and Batman.

Hasbro, Inc. Contact Info

T:   800-327-8264
W:   hasbro.com