Macy's

About Macy's

With so many choices today, shoppers are looking for retailers that stand out from the crowd. That's why Macy's and Bloomingdale's are aggressively driving to deliver a differentiated shopping experience with unique merchandise, fashion brands, interesting stores, engaging online sites, excellent service and breakthrough marketing and special events.

At every level of the business, Macy's, Inc. is pursuing ways to be more creative and distinctive in meeting customer needs and in delivering exceptional values. Our vision is to operate Macy's and Bloomingdale's as dynamic national brands while focusing on the customer offering in each store location. This requires having talented people in every position who are motivated to innovate and lead us in new directions.

Our goal is to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster than ever before, employing more technology and concentrating our resources on those elements most important to our core customers.

Marketing Shift Blog Entries about Macy's

• Black Friday Could be a Boom or a Bust for Retailers
• Magic of Macy's is Revealed in Word Association