L.L. Bean

About L.L. Bean

Leon Leonwood Bean started the first L.L. Bean shop in his brother's basement in Freeport, Maine. He sold the "Bean Boot", a waterproof boot for fishermen.

L.L.Bean is named after Leon Leonwood Bean. It was founded in 1812 and the first store was opened in Freeport, Maine.

Marketing Shift Blog Entries about L.L. Bean

• L.L. Bean vs. Life is Good: Battle of the Brands