Buffalo Wild Wings

About Buffalo Wild Wings

Buffalo Wild Wings' targets the 20-45 year old male demographic in its ads. The company slogan, "You have to be here", is played out in its ads, where the restaurant is portrayed as the perfect escape from work and a Boss-Alarm is activated.
The website feature interactive a Boss Alert button, which takes brings up a mock excel-spreadsheet.

Originally known as BW3's, Buffalo Wild Wings, was founded in Columbus, Ohio. During the past decade, it's expanded to 37 states with more than 500 restaurants to become one of the fastest growing chains in the U.S.