NPD Group

About NPD Group

NPD market research information helps companies make fact-based decisions in order to:

* Identify new business opportunities
* Guide new product development
* Develop marketing strategies
* Enhance sales force performance
* Strengthen category management
* Optimize promotion/advertising mix
* Understand consumer behavior and customer satisfaction
* Increase market share

NPD group is a leading global provider of consumer and retail market research information for a wide range of industries.

Marketing Shift Blog Entries about NPD Group

• Electronic Arts Needs to Get Back in the Game

People at NPD Group

• Anita Frazier