NPD Group

About NPD Group

NPD market research information helps companies make fact-based decisions in order to:

* Identify new business opportunities
* Guide new product development
* Develop marketing strategies
* Enhance sales force performance
* Strengthen category management
* Optimize promotion/advertising mix
* Understand consumer behavior and customer satisfaction
* Increase market share

NPD group is a leading global provider of consumer and retail market research information for a wide range of industries.

NPD Group News & Related NPD Group Stories

• Electronic Arts Needs to Get Back in the Game

NPD Group Employees

We track both past and present NPD Group employees and key NPD Group executives.

• Anita Frazier

NPD Group Contact Info

T:   516-625-0700
W:   npd.com
A:   900 West Shore Road PORT WASHINGTON NY 11050