Nielsen Buzz Metrics

About Nielsen Buzz Metrics

Nielsen BuzzMetrics is the tangible culmination of the convergence of great ideas, great technologies and great minds into an industry powerhouse. The company’s roots trace to entrepreneurial ideas that were planted in the late 1990s, evolved into in-demand client business solutions over five years and are now aligned under the Nielsen BuzzMetrics name.

Nielsen BuzzMetrics started as three separate companies, all focused on similar objectives: technologies and solutions to help companies measure, understand and leverage the increasing amount of consumer activity, influence and content—the “buzz”—that was migrating to the Internet and new forms of media.

BuzzMetrics was founded in New York City in 1999, intent on creating technologies, research protocols and services that would help companies better understand and leverage word-of-mouth behavior and influence.

Intelliseek was founded in 1997 as an enterprise search company. Through a 2001 merger with consumer-oriented PlanetFeedback, Intelliseek honed its technologies to create real-time marketing intelligence from the vast amounts and types of consumer-created content on the Internet and in company feedback.

Trendum was founded in Israel in 2000 as a company dedicated to Internet search and linguistic analysis technologies.

BuzzMetrics took a huge leap forward in 2005. Through a partnership with VNU, Trendum acquired BuzzMetrics and took on the BuzzMetrics name. In early 2006, further VNU investment in BuzzMetrics enabled the acquisition of Intelliseek.

Through this evolutionary process of entrepreneurial development, strategic investments and timely acquisitions, Nielsen BuzzMetrics has emerged as a business leader that’s creating a new global measurement standard for consumer-generated media (CGM).

Today, Nielsen BuzzMetrics offers a suite of technologies and services that help leading companies and brands measure, analyze and leverage the influential power of online consumers who share experiences, advice, opinions on everything from issues of reputation to customer service and product performance. These insights are valuable to brand stakeholders who must make decisions daily about true business challenges: product launches, customer service, media/advertising planning, timely market research and crisis management.

With majority backing from VNU and its Nielsen Media Research division, only good things are head: new ways of tracking and measuring CGM in all of its constantly evolving formats and sources, new technologies that feed into better, more intelligent business decisions, and new solutions to help today’s forward-thinking companies and brands do business in an ever-changing marketplace.

Nielsen BuzzMetrics has offices in New York City, Cincinnati, Pittsburgh and Israel.

Marketing Shift Blog Entries about Nielsen Buzz Metrics

• Nielsen BuzzMetrics Partner With TechRepublic
• Intelliseek & BuzzMetrics Become Nielsen BuzzMetrics
• Must Read Splog Piece: BlogPulse's Meet The Sploggers
• BlogPulse New & Improved Blog Search Engine

People at Nielsen Buzz Metrics

• Sue MacDonald - Media Relations
• Pete Blackshaw - Chief Marketing Officer