Conduit

About Conduit

I was first introduced to Conduit when Reena Jadhav (CMO) emailed me asking if I was interested in talking with them about their product or creating a customized toolbar for mshift. After speaking with them I was impressed with their product, even though I'm not a big fan of toolbars, and we have kept in contact ever since. Then I met Reena in person yesterday at the AlwaysOn Media conference in NYC.

They allow anyone to create a free customized toolbar and don't charge anything for using it. They're getting a lot of groundswell currently and I am expecting them to be acquired within 25 months by a large media or branding company.

Oh yeah, I thought this was funny, GreenPeace International is one of their toolbar users and they seem to really like it... talk about grass roots community engagement.

Marketing Shift Blog Entries about Conduit

• AO Live Blogging: Buzz, Snoozleberries and Live Chat
• Conduit Knitting Communities With Customizable Toolbars

People at Conduit

• Reena A Jadhav - CMO