Eloqua

About Eloqua

Eloqua turns customer acquisition into a measurable and repeatable automated process.

In survey after survey, marketing executives cite the same key challenges: making marketing accountable and visible; balancing campaign effectiveness and efficiency; driving a continuous stream of high quality sales leads; and aligning marketing and sales with corporate objectives.

Of these challenges, demand creation – the process of building market demand for a company’s products and services - frequently tops the list of marketing challenges and is often the biggest cause of friction and distrust between marketing and sales. Salespeople continually challenge marketing professionals on the quality of their leads, and marketing practitioners frequently express their disappointment when sales do not follow-up rapidly on the leads they are given.

To meet these challenges, Eloqua provides the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Backed by expert professional services, Eloqua Conversion Suite is the only on-demand solution that offers businesses a common marketing automation platform bridging the sales and marketing divide. It integrates direct marketing, interactive marketing, lead generation and sales force automation to turn customer acquisition into a measurable process, improve marketing effectiveness and accelerate the enterprise sales cycle.

Our customers employ Eloqua to develop accountable and transparent marketing processes, and to better understand their customers through prospect activity profiling and campaign analytics. Eloqua helps marketers optimize their campaigns to maximize conversion rates. Eloqua helps marketers build trust with sales through a common understanding of lead quality, and we provide the means to automatically segment, distribute and nurture those leads into sales opportunities.

Eloqua Contact Info

T:   (508) 787-0086
W:   eloqua.com
B:   eloqua.com
A:   33 Boston Post Road West, Suite 270 Marlborough MA 01752