True story... In 1998, a serial entrepreneur named Bill Gross started a revolutionary new search engine called GoTo. GoTo became Overture, created the business of paid search, and was acquired by Yahoo. Google quickly adopted the paid search model, grew to become the largest search engine on the web and now stands side-by-side with Yahoo as one of the most prominent Internet properties in the world.
Bill also had another big idea... In 2000, he created Compete.com to organize the clicks we all make on the web. The vision was simple: if we all share our clicks, then each of us gets smarter by knowing what's happening across the web.
Compete is a new breed of web analytics company. We have a diverse sample of 2,000,000+ U.S. Internet users that have given us permission to analyze the web pages they visit and ask them questions via surveys. We're betting that the insights we create from consumers' online behavior - whether they're watching, searching, shopping or socializing - is valuable for companies who are looking to radically improve their marketing. We think that web analytics means analyzing what consumers do across the entire web, not just what they do within a particular site, and that marketers can use this rich information across the entire company, not just for online media planning or site design decisions.
Powered by the largest pool of online consumer behavior data in the industry, Compete.com is the only online competitive intelligence service that combines site and search analytics in one site to help you quickly master online marketing. With Compete.com, you can identify rival search marketing strategies to take your SEM and SEO efforts to the next level, and stay on top of rivals with site metrics and audience profiles.
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