Comscore

About Comscore

Mission-critical information relating to both offline and online activities is collected through comScore's innovative use of the Internet as a timely and powerful data collection medium.

comScore maintains massive proprietary databases that provide a continuous, real-time measurement of the myriad ways in which the Internet is used and the wide variety of activities that are occurring online.

Marketing Shift Blog Entries about Comscore

• Comeback Story? YahooTops Google in Japan
• MySpace Targets Older Users with McCartney and Guns N' Roses
• Traffic Jammed by Survey Data
• TV Still Better Than YouTube for Advertisers