Alterian

About Alterian

Alterian’s analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators.

Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure.

Marketing Shift Blog Entries about Alterian

• Data Value: Online Sentiment Analysis vs. Face-to-Face Focus Groups
• AMA & Fleishman Survey: 60% of Companies to Explore Sustainability Solutions
• Why Google Really Wants Twitter: Real Time Sentiment Analysis Scoring
• Alterian: 4.5% of CMO's very satisfied w/ visibility