Do Coupons Work?
According to the Promotional Marketing Association, 79% of the US population uses coupons. According to market research firm Mediamark Research, 38.03% of consumer purchasing decisions are influenced by coupons. This means that most people in the U.S. clip and save coupons and almost half of the time the coupon will influence their purchasing decision. So, the short answer is yes, they do work.
What About Internet Coupons?
Right now, Internet coupons account for about 1% of all coupons used. But the number of Internet coupons grew 720% in the last two years. Internet coupons are mush easier to use, because you don’t have to clip them and save them; you simply print them when you need them. This is why consumers love Internet coupons.
Internet coupons are far less expensive than printed coupons, because the business eliminates the cost of paper, ink, printing, design, and distribution. A postcard-sized coupon distributed in the mail can cost $29 per hundred. With a typical 1% redemption rate that means businesses pay $29 per redeemed coupon.
In short, coupons are far more convenient for users and far less expensive for businesses.
What Can Coupons Do For You?
Regardless of the business you are in, and your business objectives, you can use a coupon to achieve these objectives. What are your objectives? Promote new items, drive business during slow times, reward long-time customers, bring in new customers - the list goes on and on. Whatever your business objective is, we can help you create a winning coupon that achieves that objective.
Once you create a coupon in ZiXXo, or upload an existing coupon, you’ll start getting feedback on how effective it is through redemption, click-through reporting and user-generated ratings. This enables you to fine-tune your promotion to maximize sales. No other type of advertising offers this level of insight into its effectiveness.
With ZiXXo, even the smallest local business can compete with the major national companies on an even playing field.
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