Kelsey Group

About Kelsey Group

I've spoken at The Kelsey Group conferences a few times and have always enjoyed them. The atmosphere is a lot less fluff and more content which makes sense due to the fact that they cover the local search space better than most of their competitors. Here's how they describe TKG.

The Kelsey Group is the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories and local media. We provide high-value market intelligence and actionable recommendations in the form, and at the time, that meets our clients’ needs.

Our products and services evaluate business, social, economic and technology trends that are changing the local market and the effect these trends will have on our clients’ businesses. We continually build on our knowledge base through daily interaction with clients and proprietary research.

The Kelsey Group (TKG) is the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories and local media. The company provides high-value market intelligence and actionable recommendations in the form, and at the time, clients need them.

* Continuous Advisory Services
* Consulting
* Research and Reports
* Conferences

The company’s products and services evaluate business, social, economic and technology trends that are changing the local market, and the effect these trends will have on its clients’ businesses. The Kelsey Group continually builds on its knowledge base through daily interaction with clients and proprietary research.

Clients are senior executives of companies that need independent, objective perspectives on Yellow Pages, electronic directories and local media. Importantly, TKG’s focus is on business strategy and marketing rather than the technology itself.

Since our founding in 1986, The Kelsey Group has studied, analyzed and reported on Yellow Pages, electronic directories, local online commerce, enhanced directory assistance, operator-assisted services, voice and wireless commerce and interactive newspapers. Today, the company is focusing its full attention on local advertising through The Kelsey Report® and Interactive Local Media.

Marketing Shift Blog Entries about Kelsey Group

• Price Alerts Don't Promote Shopping Or Browsing
• Search Engine Usage, Inertia and Firefox
• Greg Sterling BabySitting Marketing Shift
• Partly Patchy With A Chance Of Hair
• Amazon A9 Launches Visual Yellow Pages
• Greg Sterling On RSS
• Online Directories Need More Consumer Input