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April 2015, Week 5 Marketing Archives

Tuesday, April 28, 2015

Yo No Tocar La Guitarra, Yet

Do I play the guitar? No, of course not. I did however have dreams of learning to play back in the day some ~20 years ago. I wanted to personify 2nd Cor 12:9, "My grace is sufficient for you, for my power is made perfect in weakness." As such, I figured that if I could learn to play a guitar without knowing how to read music, having no rhythm or other intrinsic ability to do so, then God would assuredly receive all the glory. So I learned how to play Jehovah Jireh and that, my friends, was and is the extent of my guitar skills. Nevertheless, as God would purpose, years later I would be the seo consultant for the world's largest music store(s). So, even though I can't play a lick on a guitar, I do get to see some pretty cool instruments, visit a campus with rare guitars and instruments signed by nearly every celebrity musician you've ever heard of, and appreciate the beauty that lies within each instrument. So here's a bit of shameless self-promotion for my client on a couple guitar models you can only purchase from them and nowhere else.

A Couple Signature Models

My friends at Musician’s Friend reviewed a couple special artist signature models that span the generation gap between Elvis and Taylor Swift. Do these signature models reach their marketing potential in today's marketplace? Of course they do because everyone wants to be celebrated or associated with a celebrity.

Who Wants One?

Pure musicians hate artist signature models but wise musicians embrace them. Some of them claim they don't want someone else’s name on their guitar and would prefer more traditional options. Others prefer the custom tailored nature of these models; they would argue that because the artist put his or her name on it, this is a seal of approval – a ringing endorsement. They also argue that these guitars are designed by professional musicians and specified to be “gig ready”. They're usually built directly off of already popular flagship models. Others may be interested in the collectable nature of the instrument and they are huge fans of the artist. Like a professional basketball player has his signature shoe, the professional artist has his signature guitar. The name recognition attached to the guitar is guaranteed to draw some eyes to the brand and manufacturer.

A Guitar For Dead Heads

If you just happen to be a fan of the Grateful Dead (I love Cherry Garcia), Alvarez recently released a 50th Anniversary Grateful Dead acoustic guitar with custom features that allow maximum playability as well as collectability (I don't even know what that means). The guitar features a solid cedar top with forward-shifted, scalloped bracing for performance ready playing, quote unquote "official artwork", and a lighting bolt inlay. Of course it's only available for a limited time, so buy, buy, buy :).


Tie-Dyed skeleton music not your thing? Is John Mayer v2.0 aka Ed Sheeran more your style? Then the Martin Signature X edition acoustic-electric guitar is sure to impress your schoolmates. Here are the details (again, I don't know what any of it means)

  • Beneath the body mods is a Martin LX1E
  • Solid spruce top with Koa HPL back and sides (maybe its surfable).
  • Ed’s Signature X inlayed in koa.
  • Gig ready: Fishman Isys T electronics.
  • Built in tuner (think cyborg for guitars).
  • Only available for a limited time (so you need to buy now, now, now.

Although I'd prefer a psychadellic relic of an age past when tye-dye wearing hippies were the norm, I have to give lil Mayer (Ed) props for donating 100% of his commission on the guitar to a well-deserved charity.

So if good quality guitars are your thing and you like pop romance or psychadellics, then either of these guitars may be up your alley. But remember, even if you can't play a lick, you could plug one of these babies in at your local bar and look good doing it.

Yo No Tocar La Guitarra, Yet By Jason Dowdell at 09:32 AM
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« April 2015 Week 4

  • Week 1 (0 entries) April 1-4
  • Week 2 (0 entries) April 5-11
  • Week 3 (0 entries) April 12-18
  • Week 4 (0 entries) April 19-25
  • Week 5 (1 entries) April 26-30

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