Monday, June 08, 2009
Red Bull Cola Cocaine Rumors Could Boost Drink Sales
Banning a substance virtually guarantees greater demand, (I.E. Alcoho prohibition in the U.S.)
I'm sure executives at Red Bull GmbH are secretly pleased by the widespread free exposure generated by cocaine rumors swirling around their beverage. Consumer uriousity will probably propel sales internationally.
You may recall the controversial energy drink named Cocaine, made by Redux Beverages. The FDA swiftly responded and pulled the drink from store shelves forcing them to put a disclaimer on the drink.
Red Bull faced similar scrutiny from various food and drug regulation administrations, including Germany, China and the Phillipine's Food and Drug regulators. Recently, Red Bull responded to the claims by allowing an independent institute to analyze the drink. Following the study, Red Bull released an official statement. An excerpt reads:
We believe that Asian authorities mistakenly applied concerns about Red Bull Simply Cola to Red Bull Energy Drink, a completely different product with an entirely different formula...De-cocainized coca leaf extracts are used as flavoring in food products around the world and are considered to be safe. Indeed, in 21 C.FR. 182.20, the Food and Drug Administration regulations provide that it is acceptable and safe to use de-cocainized coca in food products in the United States.
To compare Red Bull's rumors to the Coca-Cola incident, I did some research on snopes.com, which verifies or disproves the claims of urban legends. Coke did in fact, at one point, contain cocaine. but according to snopes,the amount was 1/400 of a grain of cocaine per ounce of syrup.
Don't be surprised if the second quarter proves to be Red Bull's strongest of the year.
By Matt O'Hern at 12:39 PM | Comments (3)