Friday, June 05, 2009
Krispy Kreme & Dunkin Donuts Offer Freebies for National Donut Day
For 70 years, America has celebrated National Donut Day on the first Friday of June. The tradition was started by the Salvation Army of Chicago. Today, it's the ultimate marketing opportunity for the nations two largest Donut shop franchises: Krispy Kreme (NYSE: KKD) and Dunkin Donuts.
To commemorate the day, both chains are offering one free donut to each customer, but I give Dunkin Donuts credit for utilizing its social networks to engage customers. For example, here's a snapshot from Dunkin Donuts' Twitter Page today:
Jeff Hager of Hoover, Alabama created Dunkins Next Donut: Toffee in your coffee.
Hager's grand prize winning donut is "Toffee for Your Coffee," a glazed, sour cream cake donut topped with bits of Heath Bar. Hager also won $12,000 and his donut will be sold in U.S. Dunkin' Donuts locations beginning fall '09.
Here's Dunkin Donuts Youtube video about Hager and the contest.
By Matt O'Hern at 02:08 PM | Comments (1)