Tuesday, June 02, 2009

Dhani Jones &Travel Channel Prep for Dhani Tackles the Globe Season 2

Dhani Jones has a hunger for adventure, whether it's eating live bugs, throwing giant boulders or learning the Asian kickboxing sport known as Muay Thai, the Travel Channel followed his journey during the first season of Dhani Tackles the Globe. Fans  will be happy to see their favorite NFL linebacker back in action for second season. Jones recently announced the good news via his Twitter page, and now he's seeking fan input for season 2 ideas.

Dhani's latest Tweet is yet another great example for establishing brand recognition, expanding your exposure and engaging your fanbase simultaneously.
You may recall Marketing Shift's weekly updates crediting Dhani's marketing team for their efficient use of social networks  throughout Season 1. Dhani frequently updated fans on the show with video posts on Dhani's Youtube Channel and his Facebook page. Today, Jones encouraged his followers on Twitter to submit any ideas they might have for  season 2.

Dhani's promotion model follows one of the main principles Wharton School of Business professor Jerry Wind emphasized at Mplanet 2009. Wind,  who serves as Wharton's Director of the SEI Center for Advanced Studies in Management said:

The challenge for a company is 'how do I create a platform that encourages the consumer to interact with me?' Start leveraging the power of open innovation and network orchestration. All of these are perfect for today's environment.

Posted By Matt O'Hern at 02:53 PM
Permanent Link: Dhani Jones &Travel Channel Prep for Dhani Tackles the Globe Season 2 | Comments (3)

(3) Comments on Dhani Jones &Travel Channel Prep for Dhani Tackles the Globe Season 2

We watched every episode. Dhani seemed very diplomatic and represented the US very well.

Comments by mike and angie : Thursday, June 18, 2009 at 12:10 AM

I watched every episode. I liked them a lot.
Things I liked:
The scenery, the cultures, Dhani when he was humble, Dhani learning new things, Dhani competing and bringing a little in game attitude against competition.
Didn't like it when Dhani got to caught up in his own persona/celebrity and when he seemed to into himself.

Looking forward to season 2. Just not a too cocky Dhani.

Comments by Juan : Friday, October 09, 2009 at 04:51 PM

I loved the unusual foods. I did not like all the drinking. Also, he turned into a punk, baby in Switzerland when he thought the ref/judge was not being fair. Get over it! Less shopping and more actual culture would be cool too.

Comments by Beth : Monday, November 09, 2009 at 05:54 PM

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