Tuesday, May 26, 2009
Terminator Movie Doesn't Receive Box Office Boost From Viral Sites
Memorial Day Weekend wasn't a memorable opening for Warner Bros. or the cast of Terminator Salvation. Interest on imdb.com is up 300%,but the Youtube and Twitter sites didn't receive a notable spike in traffic.
Why? Perhaps the best reason is a poor product. Terminator Salvation's mixed reviews followed a lackluster perfomance on screen by Christian Bale, who played John Connor, and the fourth installment of the series earned an pedestrian $51 million in box office ticket sales.
Obviously, $51 million isn't a bad outing, but it's only 1/3 as much as Christian Bale's 2008 blockbuster, the Dark Knight.
In an effort to enagage fans of the series and expand the pre-release hype, Warner Bros. launched two viral sites for terminator salvation: resistorbeterminated.com and skynetresearch.com. Other marketing and merchandising strategies included the Terminate me iPhone App and a web series.
By Matt O'Hern at 07:58 PM | Comments (3)