Tuesday, May 26, 2009
Terminator Movie Doesn't Receive Box Office Boost From Viral Sites
Memorial Day Weekend wasn't a memorable opening for Warner Bros. or the cast of Terminator Salvation. Interest on imdb.com is up 300%,but the Youtube and Twitter sites didn't receive a notable spike in traffic.
Why? Perhaps the best reason is a poor product. Terminator Salvation's mixed reviews followed a lackluster perfomance on screen by Christian Bale, who played John Connor, and the fourth installment of the series earned an pedestrian $51 million in box office ticket sales.
Obviously, $51 million isn't a bad outing, but it's only 1/3 as much as Christian Bale's 2008 blockbuster, the Dark Knight.
In an effort to enagage fans of the series and expand the pre-release hype, Warner Bros. launched two viral sites for terminator salvation: resistorbeterminated.com and skynetresearch.com. Other marketing and merchandising strategies included the Terminate me iPhone App and a web series.
Posted By Matt O'Hern at 07:58 PM
Permanent Link: Terminator Movie Doesn't Receive Box Office Boost From Viral Sites
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(13) Comments on Terminator Movie Doesn't Receive Box Office Boost From Viral Sites
Terminator Salvation was an AWESOME movie!
Comments by james : Wednesday, May 27, 2009 at 01:56 PM
Too many Terminators. They should have stopped at #3. This one sucked.
Comments by Mike : Wednesday, May 27, 2009 at 07:21 PM
I would put this down as the worst movie ever. It was nothing but noise in a junk yard. Since it was clear that people have to win over machines, there was no suspense, nothing to watch. It was too noisy for sleep as well--so I walked out.
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