Thursday, May 07, 2009

Poll Results: iPhone & Blackberry GPS Don't Replace Garmin, Tom-Tom

During the past year, stock prices have sunk for hands-free, talking GPS devices such as Garmin (NASDAQ:GRMN) and Tom-Tom (Public, AMS:TOM2).

For Garmin, the drop occoured around the same time the 3G iPhone was released. I couldn't help but wonder if the increased availability of GPS devices via mobile phones led to a decline in demand for the dashboard navigational devices. In my first post about this topic, I wrote

"To be fair, the vast majority of stocks plunged in August, so the decline can't be directly attributed to the arrival of the iPhone. Regardless, GPS device manufacturers must find new ways to market their products as a safe and thorough alternative to hand-held navigational devices."

I used polldaddy to gauge how many consumers considered a mobile-phone GPS as a sufficient replacement for a dashboard-mounted navigational device. According to the results, the mobile phone GPS doesn't live up to the Garmin or Tom-Tom.

Posted By Matt O'Hern at 10:32 AM
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