Tuesday, May 26, 2009
NBA & Nike Lose if Denver Nuggets & Orlando Magic Advance to NBA Finals

Everybody loves a conspiracy theory, including fans of the National Basketball Association. Since the Tim Donaghy refree scandal,commisioner David Stern can't be thrilled with the complaints from former players such as Charles Barkely, accusing the league of officiating with a bias toward the Cavs and Lakers for a Kobe Bryant vs. Lebron James matchup in the NBA Finals.
The ingredients for a conspiracy are all there. Just compare a Denver vs. Orlando Finals scenario to Cleveland vs LA. Orlando is a small-market, one-town team and the superstar battle would pit Carmelo Anthony against Dwight Howard. Conversely,a Lakers vs. Cavaliers series delivers more than just a major market team featured in the primetime slot, it offers viewers the chance to see a showdown between the league's two most popular players on one court.
Dwight Howard believes the new Nike MVPs series: featuring talking puppets of Lebron James and Kobe Bryant, are an indication that the shoe giant has counted its egges before they've hatched.
For Orlando and Denver, the "no respect" treatment from sports media could provide just enough extra incentive to boost them to the finals. Nike and David Stern are just keeping their fingers crossed that's not the case.
By Matt O'Hern at 03:09 PM | Comments (1)
