KFC Fumbles Grilled Chicken Giveaway Hyped by Oprah
In a twist of irony, the "Unthink the way you think about KFC" marketing campaign couldn't have a more fitting title. Oprah, the world's best hype machine, created an online buzz about the KFC Grilled Chicken giveaway this week, but many customers were disappointed when they discovered that their local chain was either out of the chicken due to high demand, or one of the franchises that opted out of the promotion. New York City customers exercised peaceful resistance and staged a sit-in when KFC told them they'd run out of the grilled chicken. The story made ABC, under the headline
"Coupon holders looking for free chicken meal overwhelm KFC stores."
Check out this excerpt from ABC'S article. It reads like a scene out of a Seinfeld episode.
A riot rumored online, however, did not take place, a KFC spokeswoman told The Associated Press.'Some customers were upset because they couldn't get their chicken, but there was no riot," said spokeswoman Laurie Schalow.
Karen Straughn, the director of the mediation unit for the Consumer Protection Division, told the NBC Affiliate in Baltimore that the consumers should be informed that the promotion is limited to participating locations.
There certainly can't be false advertising. So, it's important they indicated it's only going to be participating locations if it's limited. That might be a result of whether or not it’s a franchise store versus if it's owned by the company. So, you might have those situations, and the independent franchise agreements usually don't require that they go along with every promotion.
I scanned through Oprah's Twitter Page to see if she'd mentioned the grilled chicken craze, but I couldn't find anything. However, I found this gem on YouTube, which serves as another example of you get what you pay for. KFC is part of Yum Brands, which also owns Taco Bell.
(9) Thoughts on KFC Fumbles Grilled Chicken Giveaway Hyped by Oprah
It's true and as of now over 5 million rain checks are being printed and mailed to over 5,500 KFC locations nationwide.
Comments by Hugh Jass : Friday, May 08, 2009 at 10:43 AM
I think it's sooooo bogus for Yum Brands/KFC to refuse to honr the downloaded coupons ---at all- between now and May 19th! WTF !!-- I understand that stores ran out...If a store is out THEN give the coupon holder a "rain check" form ! I can come back to the KFC store next week, or the week after, to redeem my coupon !
BOGUS BOGUS BOGUS
Bait & Switch in the 21st Century
Comments by Joe Q. Public : Friday, May 08, 2009 at 01:03 PM
You would have to pay me to eat free KFC food.
Comments by Frank : Friday, May 08, 2009 at 01:47 PM
Went into a library, most computers occupied by African Americans printing out KFC Chicken coupons, in some cases 20 or 30 of them. Would could one say without being accused of being racist.
Comments by PhilUSAFRet : Friday, May 08, 2009 at 04:03 PM
It's like printing money... I don't think the execs at the top really understand their customer base at all.
You would have to pay me and eat the KFC for me to "eat" KFC food.
Comments by Ettal : Friday, May 08, 2009 at 06:10 PM
Poor KFC. I think their whole marketing plan is backfiring on them. I have to say, their grilled chicken is better than their fried chicken, but the sad truth is, their grilled chicken is no where near as good as El Pollo Loco's.
Comments by Chrystal K. : Friday, May 08, 2009 at 06:11 PM
PhilUSAFRet its TOO LATE you already sound like one.
Comments by mparkrich : Monday, May 11, 2009 at 12:51 AM
"The Oprah Effect" strikes again! KFC isn't the first to benifit from an Oprah mention. CNBC is airng a documentary about her power and influence called "The Oprah Effect" on Thursday, May 28th 9p ET | 10P PT.
For web extras visit http://OprahEffect.cnbc.com
Comments by kev501 : Monday, May 11, 2009 at 02:47 PM
is this new chicken from KFC fried and THEN grilled, or the other way around?
Comments by Nomad : Monday, May 11, 2009 at 04:36 PM
Marketing Shift is the property of Jason Dowdell. All views and opinions expressed are those of the author(s) only,
protected by the First Amendment and are not representative of any company listed. All trademarks, slogans, text or logo representation
used or referred to in this website are the property of their respective owners.