Friday, May 01, 2009
Facebook Fan Pages: Where Are the Perks for the Fans?
Dunkin Donuts has 541,436 Facebook fans, but does anyone even know the significance of that number? Besides showing your loyalty, what's the point of becoming a fan of company with a Facebook page?
For Facebook users, there are only a few perks for becoming a fan, and some pages are designed with different agendas.Categories run the gambit, from athletes and actors to non-profit organizations and restaurants. Some pages are much more sophisticated than others, with varying amounts of company information and interactive features.
For example, the Dunkin Donuts page features videos, company news, promos and events (free ice coffee day). Buffalo Wild Wings, one of the fastest growing sports bars in America, has 111,568 Facebook fans, and its page includes buddy icons, fan photos, fan reviews, games and desktop downloads.
Gatorade's page has 3,542 fans recently launched, and its content.emphasis is on video Gatorade commercials and high school team season mini-documentaries known as "Replays" are available for viewing.
Non-Profit Organizations, such as Make A Wish Foundation , Samaritan's Purse and St. Jude Children's research hospital, utilize their pages to thank their volunteers and spread awareness about their efforts to help children with life-threatening illnesses.
Marketers at Subway and Dr. Pepper haven't added much content. Personally, I think these pages would become much more appealing if they offered an incentive to become fan, such as contests for coupons and other discounts.
By Matt O'Hern at 12:00 PM | Comments (1)
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