Tuesday, May 05, 2009
Dwight Howard Chooses Black Magic Nickname from Twitter Suggestions
Orlando Magic superstar asked Twitter users sent Dwight Howard a list of wrestler nickname suggestions, hinting that the NBA Defensive Player of the Year,will be making a guest appearance at a wrestlng event. Howard announced the winner after the Magic vs. Celtics game last night. He chose "Black Magic." The winner received playoff tickets and a signed pair of autographed shoes from Dwight.
Howard's creative promo could set a new precedent for player-fan interaction and sports marketing. Fans used to flock to stadium exits for a chance to meet their favorite players, but now they can have a direct dialogue with their favorite athletes, thanks to social networking.
By Matt O'Hern at 11:25 AM | Comments (1)