Thursday, April 02, 2009

Will National & Local Ad Spending Shift From TV to SEO?

Slower revenue streams and shrinking profits have forced many major corporations to curtail their advertising spending. BtoBonline reports:

 

Morgan Stanley (NYSE: ME)predicted that ad spending on broadcast TV will fall this year by 16.6%, to $36.8 billion, while cable TV advertising spending will drop 5.6%, to $26 billion. Local advertising is expected to be the most severely impacted; Morgan Stanley added that 30% of local advertisers see ad rates dropping this year by more than 3%

Are marketers analyzing and gauging their consumer touchpoints with inefficient tools and and outdated methods ? If they've failed to implement SEO tools, then the answer is YES.

Here's another question to ponder: Could Search Engine Optimization emerge as a major category of advertising, rather than a its current classification as vital component? If exposure is understood as the ultimate goal, shouldn't  a first-page ranking in Google serve as the ultimate example of successful advertising?

Just some food for thought.

Posted By Matt O'Hern at 02:44 PM
Permanent Link: Will National & Local Ad Spending Shift From TV to SEO? | Comments (0)

Post a Comment