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April 2009, Week 5 Marketing Archives

Wednesday, April 29, 2009

Shaq's Facebook Highlights: Dunking Krispy Kreme Donuts, Not basketballs

shaq facebook

So I was on Facebook earlier today when I noticed one of those new ads for pages. It was simply titled "Shaq wants you.", advertising Shaq's Facebook page. I went to his page and joined his base of nearly 355,000 fans.

Shaq's page didn't feature much about his basketball career. shaq krispy kremeInstead, I was "Treated" to a video about the Shaqlyte Diet, which shows the big man eating some Krispy Kreme donuts.

It seems like only yesterday Shaq was the most feared player in the league,and now he's posting videos on Facebook instead of competing for an NBA title.

Shaq's Facebook Highlights: Dunking Krispy Kreme Donuts, Not basketballs By Matt O'Hern at 05:16 PM
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Microsoft Advertising Offers Free Video Platform: Spotzer

microsoft advertising spotzer

Regional advertisers have access to a new free advertising platform from Microsoft (NASDAQ:MSFT) and Spotzer Media Group. The Microsoft Advertising platform will be sent to a regional audience with targets based on age and sex. provides professionaly. Advertisers will be given the tools to produce videos and banners that can be customized with branding materials.
Microsoft Advertising, encompasses MSN.nl, Windows Live, Office Live, XBOX 360, Live Search and Facebook, as well as various platforms and tools, including Atlas, AdECN, AdCenter, DRIVEpm, Massive and Screen Tonic. The combined consumer audience equals 8 million consumers,who spend 22 percent of their online time on the network of Microsoft.

Spotzer offers long tail advertisers a range of innovative TV and web video products and services through partnerships with media companies, directory and local search publishers and advertising and media agencies. Spotzer is based in Amsterdam and has offices in New York and Melbourne, Australia.  Shareholders include Sierra Ventures, Cyrte Investments and European Directories.

Microsoft Advertising Offers Free Video Platform: Spotzer By Matt O'Hern at 02:51 PM
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Tuesday, April 28, 2009

Are the Apple / Verizon Rumors a Power Play Against AT&T?

apple verizon att

Currently, iPhone users are handcuffed to a single provider for their mobile device by Apple (NASDAQ: AAPL) but the exclusive deal ends in 2010, and a reports by Businessweek and CNET fueled speculation that Apple may unveil two new mobile devices for Verizon customers, including an iPhone lite.

Imagine the ramifications for AT&T (NYSE:ATT)if they're left holding the bag on Apple's comparatively ancient iPhone 3G in 2010, while their arch-rival walks away with the hottest new product. AT&T could lose a substantial amount of subscribers, which is one reason why some analysts believe the Apple/Verizon chatter could be a smokescreen by Apple. By leaving AT&T on the outside looking in, Apple could gain the upper-hand in negotiations.

Are the Apple / Verizon Rumors a Power Play Against AT&T? By Matt O'Hern at 03:17 PM
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Travel Channel Offers Special Access to Bizarre Food Bloggers

As part of an ongoing effort to utilize social networking, the Travel Channel is offering sneak peaks and exclusive video clips to bloggers who send emails to the Bizarre Foods Facebook page posted this update today:facebook bizarre foods

Andrew Zimmern, host of Bizarre Foods, is one an eccentric eater with unusual tastebuds. bizarre foods andrew zimmernHe travels the globe to sample popular dishes that would considered bizarre or inedible in the U.S. Zimmern has developed an extensive fanbase on Facebook, with 29,680 fans, and the Bizarre Foods Twitter Page has 1,692 followers.

You may have already read my posts regarding the momentum of Dhani Tackles the Globe. Other Travel Channel shows on Facebook and Twitter include:

 

TV is only the beginning of the experience with new series. Travel Channel obviously has savvy leaders in their marketing department.

Travel Channel Offers Special Access to Bizarre Food Bloggers By Matt O'Hern at 02:05 PM
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Online Reputation Management: Dominos vs.Tropicana Responses

tropicana editorial cartoon

You may recall my post about PepsiCo (NYSE:PEP)learning the value of online reputation management following its disastrous marketing decision to redesign the Tropicana orange juice carton.

Evidently, consumers missed the traditional design and  vented their disapproval through social networks, and within two months, Pepsi promised to return to the traditional design, the orange with a straw. The feedback was so passionate,it prompted Peter Arnell, the marketing and design guru behind the logo, posted an explanation video for Youtube.
Alex Kuczynski of the New York Times summarized the marketing blunder in her story: Pulp Friction Why Tropicana's redesign was the pits.

The most remarkable detail about the Tropicana fiasco was how personal it became - and how eagerly the public tarred  behind it.dominos logo At a time when Facebook, Twitter, MySpace and YouTube, can tell you who is eating a tuna sandwich right now, we are all ready to pounce on the pathetic genius who redesigned Tropicana.

A personal approach. Sound familiar? It's the same tactic Patrick Doyle , President of Dominos, (NYSE:DPZ) employed during his Youtube response to defend Dominos reputation after  footage of of employees tainting delivery food surfaced on the same site. Timing is everything, and Tropicana's Youtube response was obviously too-little, too-late.

Online Reputation Management: Dominos vs.Tropicana Responses By Matt O'Hern at 12:33 PM
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Monday, April 27, 2009

Wall Street Journal the Lone Major Newspaper to Gain Circulation

wall street journal logo

Newscorp and media tycoon Rupert Murdoch must have a secret formula for the Wall Street Journal, because it's the only major daily newspaper to gain circulation since last fall.

According to an article in the business section of today's New York Times, all of the top 25 newspapers suffered a circulation drop, with the exception of WSJ, the daily business and financial publication from News Corporation (NASDAQ: NWSA).


While newspaper circulation has long been in decline, the latest figures show the drop is accelerating. In the two previous six-month periods, weekday circulation had fallen 4.6 percent and 3.6 percent, respectively.

 

The New York Post, also owned by Newscorp, is hemorrhaging readers, with a 20.6% drop in circulation, while its rival publications, the New York Times, reported a 3.6 percent drop and the New York Daily News reported a 14.26 percent drop.

Considering the sobering stats and the end of daily print publications across the country, such as the Seattle Post-Intelligencer , the WSJ's circulation increase is an enigma of the collapsing newspaper industry. Perhaps the  WSJ has become the paper of choice for CEOs and business leaders who decided to narrow their daily reading and/or cancel other subscriptions.

Wall Street Journal the Lone Major Newspaper to Gain Circulation By Matt O'Hern at 04:11 PM
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Dhani Jones Fanbase Grows by 1,000 Before Australia Episode

dhani jones australia

NFL linebacker Dhani Jones hasn't made a tackle since January, but he continues to expand his fanbase, thanks to his multi-dimensional approach to social networking. His new show, Dhani Tackles the Globe, airs each monday on the Travel Channel, and each week he updates his fanbase via posts on his Youtube Page, his Twitter Page and his Facebook fan page.

Here are the latest stats on Dhani Jones' social network stats.

Dhani Tackles the Globe Facebook Page:

7,710 fans, (up from 6,730 last week.)

Dhani Jones Twitter page

4,505 followers,( up from 3,510 last week.)

Dhani Jones Youtube page

1,763 subscribers, (up from 1,684last week.)

Tonight, Dhani tackles the Australian lifesaving championships. You can see behind the scenes footage of bumps and bruises on his Youtube channel or read the latest entry on Dhani's blog to hear his personal account of shooting the episodes.

Dhani Jones Fanbase Grows by 1,000 Before Australia Episode By Matt O'Hern at 11:28 AM
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Netflix Continues to Grow at Impressive Rate

netflix logo

As more families cut costs by staying in for the night, Netflix (NASDAQ: NFLX)is reaping the rewards. Today's financial report from the online movie rental company disclosed a 21% raise in revenue  to $394 million.

According  to this recent article in the Wall Street Journal, Netflix expects their positive momentum to swing through the summer months.

Netflix expects revenue of $403 million to $409 million and a total of 10.4 million to 10.6 million subscribers by June 30...For the year, the company raised its revenue outlook to a range of $1.63 billion to $1.67 billion from its previous forecast of $1.58 billion to $1.635 billion.

 

You may recall my post from last October titled: Netflix Lowers Expectations for Subscriber Growth, when they revised their growth forecast buy 100,000 fewer subscribers. The revenue increases must come as welcome news to Netflix.

How is Netflix luring more subscribers?

More movies available through more outlets. netflix watch instantlySubscribers can stream thousands of movies thanks to Netflix and Starz teaming up to add  thousands of movies to the watch instantly section, which was made available to  XBox 360 users earlier this year. As a result, anyone with a broadband internet connection and/or XBox Live can watch an unlimited amount of streaming movies. Meanwhile, Blockbuster is playing catch-up.

Netflix Continues to Grow at Impressive Rate By Matt O'Hern at 09:05 AM
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« April 2009 Week 4

  • Week 1 (7 entries) April 1-4
  • Week 2 (13 entries) April 5-11
  • Week 3 (11 entries) April 12-18
  • Week 4 (9 entries) April 19-25
  • Week 5 (8 entries) April 26-30

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