Monday, April 20, 2009
Warner Bros. Upgrades Resistorbeterminated.com for Terminator 4 Viral Buzz
Marketers at Warner Bros decided an overhaul was in order for resistorbeterminated.com, a site designed to generate viral buzz for Terminator Salvation , which opens nationwide May 21.
Originally, Resist or be Terminated had a very amateur and generic WordPress layout. Now, it features sharp and detailed graphics, along with new pages. Enhancements to the site include new videos,a forum and Tactical Simulator, a role-playing game similar to iMob. Warner Bros must have anticipated a heavier stream of visitors following the Extended Look promo.The site's premise is to spread awareness about the hidden danger behind Skynet Research and skynetresearch.com.
The latest video on the resistorbeterminated Youtube Channel features a dire warning about a war in 2018. Obviously, each successive video is ramping-up the drama for the movie premier and adding to the storyline.
By Matt O'Hern at 05:22 PM | Comments (0)
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