Monday, April 27, 2009

Wall Street Journal the Lone Major Newspaper to Gain Circulation

Newscorp and media tycoon Rupert Murdoch must have a secret formula for the Wall Street Journal, because it's the only major daily newspaper to gain circulation since last fall.

According to an article in the business section of today's New York Times, all of the top 25 newspapers suffered a circulation drop, with the exception of WSJ, the daily business and financial publication from News Corporation (NASDAQ: NWSA).

While newspaper circulation has long been in decline, the latest figures show the drop is accelerating. In the two previous six-month periods, weekday circulation had fallen 4.6 percent and 3.6 percent, respectively.

The New York Post, also owned by Newscorp, is hemorrhaging readers, with a 20.6% drop in circulation, while its rival publications, the New York Times, reported a 3.6 percent drop and the New York Daily News reported a 14.26 percent drop.

Considering the sobering stats and the end of daily print publications across the country, such as the Seattle Post-Intelligencer , the WSJ's circulation increase is an enigma of the collapsing newspaper industry. Perhaps the  WSJ has become the paper of choice for CEOs and business leaders who decided to narrow their daily reading and/or cancel other subscriptions.

Posted By Matt O'Hern at 04:11 PM
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