Wednesday, April 22, 2009

Wal-Mart Tries to Capitalize on Vampire Movie Craze

Unless you've been living in a cave for the past six months, you've heard about Twilight or Trueblood: Twilight,the book, was written by Stephanie Meyer and published in 2005, but the movie's screenplay was written by Melissa Rosenberg.The Sookie Stackhouse book series written by Charlaine Harris became a hit miniseries on HBO (The second season is slated to start this summer). A creative viral marketing campaign was used to promote the show.

Since the premier episode of Trueblood and the premier of Twilight, vampires have replaced pirates as the "in" movie or TV characters. For example, check out the movie section of your local Wal-Mart, and you'll notice an end cap devoted strictly to the vampire genre.
I just hope this isn't an indication that Goth is making a comeback.

Posted By Matt O'Hern at 10:15 PM
Permanent Link: Wal-Mart Tries to Capitalize on Vampire Movie Craze | Comments (2)

(2) Comments on Wal-Mart Tries to Capitalize on Vampire Movie Craze

Anything right now to bring in some market share is a good thing.

Comments by Nick Stamoulis : Thursday, April 23, 2009 at 11:07 AM

People please understand walmart is only in it for the money .To bad they dont use the same get up and go to help their associates,get better benifets and treat them like humans instead of robots.

Comments by vampirebelle : Thursday, April 23, 2009 at 01:55 PM

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