Thursday, April 30, 2009
Are You a Twitter Quitter? Nielsen Study: 60% of users are.
Twitter wants your attention, to improve its retention.A recent study conducted by Nielsen Company revealed 60% of users fail to return after a month.
The key area for Evan Williams and Twitter executives to analyze is: Why do Facebook and Myspace retain 30% more of their users?
In my humble opinion, Twitter is perceived as a social network without as many dimensions as the major social networking sites.
Experienced Twitter users have discovered different tools and tactics to broaden their networking experience, but to the typical user, Twitter offers only a fraction of the services provided on the interface of Facebook or Myspace.
Recent moves, such as the addition of an Oprah Twitter page, along with Shaq and other celebrities on Twitter, have transcended the site's name into the vocabulary of new demographics, but only time will tell if some of those new users will be retained.
What about you? Do you Tweet as often as you did during your first month Twitter?
By Matt O'Hern at 10:30 AM | Comments (3)