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Thursday, April 30, 2009

Are You a Twitter Quitter? Nielsen Study: 60% of users are.

Twitter wants your attention, to improve its retention.A recent study conducted by Nielsen Company revealed 60% of users fail to return after a month.
twitter retention graphThe key area for Evan Williams and Twitter executives to analyze is: Why do Facebook and Myspace retain 30% more of their users?
In my humble opinion, Twitter is perceived as a social network without as many dimensions as the  major social networking sites.

Experienced Twitter users have discovered different tools and tactics to broaden their networking experience, but to the typical user, Twitter offers only a fraction of the services provided on the interface of Facebook or Myspace.
Recent moves, such as the addition of an Oprah Twitter page, along with Shaq and other celebrities on Twitter, have transcended the site's name into the vocabulary of new demographics, but only time will tell if some of those new users will be retained.

What about you? Do you Tweet as often as you did during your first month Twitter?

By Matt O'Hern at 10:30 AM | Comments (3)

(3) Thoughts on Are You a Twitter Quitter? Nielsen Study: 60% of users are.

I love Twitter. Not going anywhere soon. This is also my lame way to plug my own for followers.

PS i have multiple twitter accounts, not necessarily following the same people. Some anonymous and one with my personal name.

Comments by Youth Basketball : Thursday, April 30, 2009 at 01:02 PM

It makes a lot of sense. Twitter is really just a fad. I don't see it as something that will be popular in the long-term. There's not much on it that keeps people wanting to come back for more. The one thing it has going for it is the amount of celebrities who use it. If celebrities continue to tweet their lives, there will be enough people still interested.

Comments by titanium watches : Thursday, April 30, 2009 at 02:09 PM

sell to E!, rebrand as "", and only allow celebrities (paid of course) to tweet. problem solved.

(in under 140 characters!!)

Comments by nope : Friday, May 01, 2009 at 10:18 AM

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