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Thursday, April 09, 2009

Sprint 4G What's Happening Now Ad Gives Twitter TV Love

If you're a fan of stats, you'll love the What's Happening Now 4G Network ad by Sprint (NYSE:S).   Twitter is likely a big fan as well. Some of the figures are obviously humorous hyperbole. During the 60-second bombardment of statistics, the voice-over says:Rich Silverstein, co-chairman of Omnicom Group's Goodby Silverstein & Partners, the San Francisco agency that created the campaign, told the Wall Street Journal:

The Now Network the new campaign's slogan, stands for the crazy amount of data that gets pushed through these cellphones now, such as Twitter, Google and GPS.It's no longer just about calling

Sprint's witty ad replaces the personal and direct approach they used with their black-and-white ads featuring their CEO, Dan Hesse.Sprint admitted they were looking for a fresh new angle, and perhaps they're following the lead of the prepaid division, Boost Mobile. I would like to know Sprint's source for some of the stats (some of them are obviously fake). I'm not convinced that 74% of the population understands what Twitter is. Other interesting "stats" during the ad include:

Welcome to the Now Network. Population: 49 million.

  • 23 million cell phone calls are being made
  • 380,000 people just hung up.
  • 1 million emails are en route.
  • 7% of them contain the words, miracle banana diet
  • They're hitting 6,3000 spam filters, now.
  • Twice as many people are searching Dog on Google versus Cat
  • Tiny the talking boxer is being uploaded from Youtube to some one's cell phone, now.
  • 2 million people are sending a text message during a business meeting- the most popular subject? Diapers.
  • 233,000 people just Twittered on Twitter.
  • 26% of you viewing this have no idea what that means.
  • 6,000 people are researching restaurants in a cab.
  • 29 of them just left their phone in that same cab.
  • 13,000 people just landed and are switching on their phones.
  • This is what's happening now.America's most dependable 3G network, bring you the first wireless 4G network.
  • Sprint, the now network.

*UPDATE: See the second ad in Sprint's Happening Now commercial series

FYI: Sprint's 4G network will launch in the following cities this year: Atlanta, Charlotte, Chicago, Dallas, Forth Worth, Honolulu, Las Vegas, Philadelphia, Portland and Seattle.What did you think of this ad?  I thought they took the best elements of the "I'm an IBM-er" campaign and put a humorous twist on it.

By Matt O'Hern at 05:16 PM | Comments (6)

(6) Thoughts on Sprint 4G What's Happening Now Ad Gives Twitter TV Love

that was a sick comercial!! woo! its funny how every other carrier is still thriving on there "3g network" united states doesnt know whats coming at them. we neeed to push 4g strong and portray that we are the best wireless solution!

Comments by michael hansen : Saturday, April 11, 2009 at 04:23 PM

I liked it- and I also liked learning (through a little leak) that my city is going to get the 4G network this fall.

It was a humorous and cheeky ad- especially the spam and the Twitter parts.

And yeah, I twittered it. Couldn't help myself.

Comments by Lorie Johnson : Sunday, April 12, 2009 at 06:35 PM

That commercial was sick. As in phat. I'm upset that I switched my carrier to Verizon after being w/Sprint for like 8 or 9 years. I may have to switch back to Sprint the 4G Network.

Comments by Malinda L. : Monday, April 13, 2009 at 09:33 PM

LOVE SPRINT always have and they just keep getting better and better!!

Comments by Raeannie : Friday, April 17, 2009 at 02:05 PM

this commercial is awesome. i was sitting at home last night when i caught the tail end of it's; America's most dependable 3G network, bring you the first wireless 4G network." in the last 5 seconds of it, and of course, being the geek I am, it caught my ear. I've been waiting and waiting for the next evolution in wireless, and I honestly thought Sprint was giving WiMax solely to Clearwire, although I just could never understand why they'd do such a thing. Anyway, great commercial, great way to get people interested....I WANT MORE!

Comments by matt cauthen : Tuesday, April 21, 2009 at 07:52 AM

What about launching 4G in big cities, like LA or NY? That's bullshit. How am i suppose to get my 4G on now? Switch to Verizon when there's comes out? haha. No

Comments by Nate : Sunday, June 14, 2009 at 10:36 PM

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