Wednesday, April 01, 2009
No April Fooling: Google Cutbacks continue: including Adense Video Units
Google's streamlining process for its cross-platform advertising strategy continued today, as Google (Nasdaq: GOOG) announced its plans to eliminate the Adsense Video Units feature. The sobering announcement on Google's Adsense Blog read:
After reviewing our AdSense video units feature, which allows you to show YouTube content and ads on your pages, we've found that it hasn't had the impact we had hoped for. As a result, we've decided to retire this feature at the end of April so we can focus our resources on other opportunities to help publishers earn from their sites.
The latest sweep came only a few days after 200 workers faced the chopping block in the sales and marketing division and a few weeks following the demise of the radio ad division(40 workers.)
Anyone with a decent grasp of media trends knew the imminent doom for print and radio ads, but Google's elimination of Adsense Video evoked critical responses. Matt Marshall of VentureBeat, declared Google's cross-platform advertising strategy is in shambles.According to Marshall, Google has spent roughly $10 billion on non-search initiatives and properties. His column reads more like a eulogy than a commentary:
A year or two ago, Google’s bold, sweeping advertising strategy seemed to be written in the stars: it was on a roll, and there was no stopping its algorithmic rigor from vanquishing old-economy advertising and industry titans. It was simply more efficient. But one by one, Google’s efforts proved much tougher than the company anticipated, and the economic contraction has only made things worse.Google increased its market share in display ads over the past year, but that growth came at a cost.
Posted By Matt O'Hern at 04:09 PM
Permanent Link: No April Fooling: Google Cutbacks continue: including Adense Video Units
|
(7) Comments on No April Fooling: Google Cutbacks continue: including Adense Video Units
How long will Google keep sponsoring YouTube?
Shareholder value doesn't fit with dumping money into YouTube.
Comments by LEADSExplorer : Wednesday, April 01, 2009 at 05:14 PM
Completely Agree..
Comments by Sexy Stuffs : Monday, April 06, 2009 at 07:05 AM
there are so many beatiful shoes!
<a href="http://www.plubrands.com/bags-handbags-thomas-wylde-handbags-c-939_1035.html">Thomas Wylde Handbags</a>
<a href="http://www.plubrands.com/bags-handbags-versace-handbags-c-939_1034.html">Versace Handbags</a>?
<a href="http://www.plubrands.com/bags-handbags-ysl-handbags-c-939_1032.html">YSL Handbags</a>
<a href="http://www.plubrands.com/footwear-adidas-shoes-c-561_845.html">Adidas shoes</a>
<a href="http://www.plubrands.com/footwear-asics-shoes-c-561_1036.html">Asics Shoes</a>
<a href="http://www.plubrands.com/footwear-converse-shoes-c-561_976.html">converse shoes for sale</a>
<a href="http://www.plubrands.com/footwear-gucci-shoes-c-561_923.html">Gucci shoes for men on sale</a>
http://www.ttplacoste.com/
http://www.ttplacoste.com/womens-lacoste-carnaby-shoes-c-15.html
http://www.ttplacoste.com/carnaby-mens-locaste-shoeswhitegreen-p-35012.html
Comments by Gump : Thursday, November 05, 2009 at 02:49 AM
Ugg boots (sometimes referred to as uggs or ug boots) are a style of sheepskin boot, with wool as the inner lining and a tanned outer surface worn by both men and women. Ugg boots often have a synthetic sole, although this is not universal. Uggs have been identified as a fashion trend for men and women since the early 2000s. In late 2008, Ugg boots grew again in popularity with men as male celebrities were seen in them.
http://www.llikeonline.com
Comments by ugg boots online sale : Thursday, November 05, 2009 at 11:16 AM
<p>Thanks for article. Everytime like to read you.<br /><a href="http://www.mytobling.com/">ugg boots cheap</a></p>
Comments by bvfcvbg : Friday, November 06, 2009 at 03:24 AM
<p>Thanks for article. Everytime like to read you.<br /><a href="http://www.mytobling.com/">ugg boots cheap</a></p>
Comments by bvfcvbg : Friday, November 06, 2009 at 03:39 AM
why the ugg bailey<strong> <a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge sale</a> </strong>button boot is so popular? as we known,<strong><a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge boots</a></strong> have morphed together their two most popular styles. they started with the ever-popular <strong><a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge sand</a></strong> and then added a wooden <strong><a href="http://www.linkboots.com/ugg-classic-cardy-5819-c-26.html">classic cardy uggs grey</a></strong> from their best-selling, as seen on oprah, uggcardy. they are one pop-fusion<strong> <a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge black</a></strong>. when the new fall step into our life this year, <strong><a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge on sale</a></strong> are beginning search for an footwear going together with their jeans. now you are reaching to the every <strong><a href="http://www.linkboots.com/ugg-classic-cardy-5819-c-26.html">classic cardy ugg australia</a></strong> for the latest fashion trend. in past two or<A href="http://www.thegoodboots.com/specials.html" target="_blank"><strong> </strong></A>three years, the <strong><a href="http://www.linkboots.com/ugg-classic-cardy-5819-c-26.html">classic cardy uggs on sale</a></strong> kept women, men and kids <strong><a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge boot</a></strong> salewarm and cozy under its super-popular fashion. <strong><a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge chestnu</a></strong><a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">t</a> the new fall in 2009, we get<strong> <a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge uk</a></strong>. the <strong><a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">knightsbridge uggs</a></strong> become the first choice for ugg follower<strong> <a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge ugg boots</a> </strong>and getting hotter and hotter. the <strong><a href="http://www.linkboots.com/ugg-womens-knightsbridge-c-50.html">ugg knightsbridge uggs on sale</a> </strong>style c the bailey button has become a must have this winter. now<strong> <a href="http://www.linkboots.com/ugg-bailey-button-5803-c-30.html">ugg australia bailey button</a> </strong>there are 5 colors available in 5 colors including black, chestnut, grey, chocolate and sand on<strong> <a href="http://www.linkboots.com/ugg-bailey-button-5803-c-30.html">ugg australia bailey button boot</a></strong>. we provide enough stock for this fall and winter. you <A href="http://www.thegoodboots.com/ugg-classic-cardy-c-2.html" target="_blank"><strong>ugg shoes </strong></A>wil enjoy shopping anytime before this <strong><a href="http://www.linkboots.com/ugg-bailey-button-5803-c-30.html">ugg boots bailey button</a></strong>. anyway, the popular classic styles including <strong><a href="http://www.linkboots.com/ugg-bailey-button-5803-c-30.html">bailey button grey uggs</a></strong>, ugg boot short (5825) and<a href="http://www.linkboots.com/ugg-classic-cardy-5819-c-26.html"> <strong>classic cardy ugg boots</strong></a><strong></strong> are all your choices. tags ?
Comments by uggboots : Saturday, November 07, 2009 at 01:11 AM
Post a Comment
Subscribe to The MarketingShift Feed