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Main > Archives > 2009 > April > New G2 Commercial Stars Serena Williams & Serena, the Average Woman

Friday, April 03, 2009

New G2 Commercial Stars Serena Williams & Serena, the Average Woman

g2 bottle

Tennis superstar Serena Williams stars in the latest Gatorade commercial, along with Serena Cuevas, an everyday woman who is working her way back from a life-threatening injury. 

According to Fleishman-Hillard, the Serena in this video participated in a G2 casting call to find Serenas  with personal testimonies of how sports and exercise have helped them overcome a challenge or allowed them to reach and accomplish a significant, personal goal.

Serena Cuevas:
"I've never been to Wimbledon."

Serena Williams:
"I've never been in a car accident and watched my dreams spin out of control."

Serena Cuevas:
"I've never been raised in an neighborhood where I had to dodge bullets."

Serena Williams:
"I've never been told I might never dance again."

Serena Cuevas:
"I've never gone from Compton, to #1 in the world."

Serena Williams:
"I've never defied the odds at 120 beats per minute, but I've always tried as hard as I can.....

Serena Cuevas:

"To be the best the I can."

The commercial ends with an image of the new G2 bottle and this quote:
"Low calorie G2:Less Calories, for more athletes."

The Serena/ Serena spot is the second G2 commercial to compare and contrast an everyday American with a star athlete. You may have seen the Kevin the swimmer & Kevin Garnett commercial, which aired two weeks ago.   Garnett's quote "I've never received a pink slip",  was interpreted as a condescending remark, rather than a sympathetic one. His quote didn't go over to well with some of our readers,who replied with furious comments.

I  think the Serena/ Serena ad will clarify the new theme of Gatorade: Everyone is an athlete. Pepsi Co, (NYSE:PEP) ,owns Gatorade.

By Matt O'Hern at 01:31 PM | Comments (13)

(13) Thoughts on New G2 Commercial Stars Serena Williams & Serena, the Average Woman

I want to take the average Serena out to dinner. She is gorgeous and I want to get to know her better.

Comments by D : Friday, April 03, 2009 at 07:24 PM

nice ad, i think it resonates with lots of folks

Comments by Lob Taylor : Friday, April 03, 2009 at 08:37 PM

The average Serena is hot, a total babe!

Comments by P : Friday, April 03, 2009 at 09:12 PM

"The Average Serena" is sooooo NOT the average woman! Who is this brilliant, solo dancer???

Comments by ECB : Friday, April 03, 2009 at 09:23 PM

The average Serena is a beauty. I could watch her dance everyday.

Comments by Chris from Waldorf,MD : Friday, April 03, 2009 at 09:24 PM

this ad is a lot better than thier previous attempt. although still loaded with negative statements.

Comments by amic : Friday, April 03, 2009 at 10:56 PM

I love this commercial; and both Serenas are gorgeous.

Comments by MM : Friday, April 03, 2009 at 11:30 PM

The average Serena's name is Serena Cuevas, 23, from San Diego, Calif.

Comments by JFH : Friday, April 03, 2009 at 11:53 PM

The "average Serena" is anything BUT average. She's simply beautiful.

Comments by Ryan Ruiz : Saturday, April 04, 2009 at 08:54 PM


Comments by WR : Sunday, April 05, 2009 at 02:23 PM

BOTH "serenas" are beautiful. I could see the average serena in the sequals for "enough" and "selena"!

Comments by reese badd : Sunday, April 05, 2009 at 06:31 PM

Thank you for portraying dancers as athletes. They work hard if not harder than some in conventional sports.My daughter a dancer recovered from a dislocated kneecap.It was a long road she still isn't 100 percent but she IS going to the rockette summer intensive in june

Comments by Laurie Scott : Sunday, April 05, 2009 at 08:30 PM

I hit up Google to find out who the Average Serena dancer was and ended up here. She's so smoking hot.

Comments by Shiner : Tuesday, September 08, 2009 at 04:48 AM

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