Main > Archives > 2009 > April > IBM Smarter & Sprint Now Network Commercials Tout Connections
Tuesday, April 14, 2009
IBM Smarter & Sprint Now Network Commercials Tout Connections
As I was watching 24 last night, I saw another installment of theHappening now commercial series by Sprint (NYSE:S) The theme was relationshIps. In case you missed it, here's a a video and a rundown of the stats from Sprint's 4G network.
Welcome to the now network. Population: 49 Million.
Right now:
379 couples are breaking up
253 by phone.
42 by E-Mail. (I've been there.)
84 by text message. (The lowest form.)
13,000 people are streaming Pandora on a bus.
3,700 people just found all their friends on Loopt.
92 just realized they were in the exact same place.
IBM has a similar series based on the theme of smarter networking. One of their most recent ads, Smarter Connections, hypes the possibilities instrumented, interconnected, and intelligent planet.
Soon there will be 1 trillion connected devices in the world.
Can you hear them?
Food is talking to store shelves.
Cargo containers are talking to supply chains.
Powerlines are talking to the grid.
Now that's smart.
Systems that allow carrots to tell truck drivers how fresh they are.
Roads alert cars about traffic patterns.
Cars that learn mechanics before they break down.
When things communicate,systems connect and the world gets smarter.I'm an IBM-er. Lets build a smarter planet.
Personally, I prefer the Sprint Commercial to IBM. Both ads focus on networking, but Sprint uses a humorous approach, while IBM's hyopthetical presentation comes across as the boastful teacher's pet at the front of the class. Having said that, I think IBM has strengthened their brand as a visionary, progressive tech company.
(1) Comments on IBM Smarter & Sprint Now Network Commercials Tout Connections
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