Thursday, March 05, 2009

Q&A w/ Jack in the Box CMO about Social Media & hangintherejack.com

One super bowl commercial can go a long way, if you follow it with the right social media / viral campaign.

Just ask Terri Graham, the Senior Vice President and Chief Marketing officer of Jack in the Box. Today, I had the chance to talk to her about the rebranding of Jack in the Box, including the new logo and the new website, which is set to debut March 16.

Graham also explained the creative process behind the hangintherejack.com social media campaign that creative process behind the series of videos that were viewed more than 4.3 million times, with more than 77,000 get-well text and video wishes, and more than 67,000 fans and followers via website, Twitter and Facebook  followers.

You can watch the interview on this video below. Also, be sure to check out the marketingshift Youtube channel for more videos, including an interview with Mary Dillon, the CMO of McDonalds.

Posted By Matt O'Hern at 12:09 AM
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