People Companies Advertise Archives Contact Us Jason Dowdell

Main > Archives > 2009 > March > Instant Coffee Taste Test: Starbucks Via vs. Nescafe

Thursday, March 05, 2009

Instant Coffee Taste Test: Starbucks Via vs. Nescafe

nescafe vs. starbucks

In an effort to recpature the customers who left from the coffee war with McDonalds, Starbucks (NASDAQ:SBUX) launched its instant coffee-Via,  in select Seattle and Chicago markets yesterday.

You can buy your own Via pack online, but I want to hear from you coffee fans out in Seattle and Chicago. Does Via live up to Shultz' hype, or is it just another version of Nescafe Instant Coffee?.According to  Starbucks Twitter , it will be sold in London stores by the end of March.If you've had the chance to sample this new product, please leave a comment and share your review.

By Matt O'Hern at 09:26 AM | Comments (4)

(4) Thoughts on Instant Coffee Taste Test: Starbucks Via vs. Nescafe

I don't drink instant and probably won't try it. My friend overseas is waiting to try- she LOVES SB coffee, thats all she'll drink. I hope people comment here so we can see what they say.

Comments by liQuidheaVen : Friday, March 06, 2009 at 04:55 AM

I work out in Chicago and it's taken over Starbucks. They sent me a sample in the mail, and for instant coffee it was pretty good. Be careful with the Columbian cofee if you don't like it strong.

Comments by starbucks addict : Friday, March 06, 2009 at 11:48 AM

it really tastes the same as their filter coffee - same crap taste. wonder how they manage to achieve this?

Comments by me : Wednesday, March 18, 2009 at 02:18 PM

Starbucks VIA is MUCH better than Nescafe. Yes, I know Nescafe started it, but SB just does it better. It's stronger, better coffee. Also -- you can mix the SB Via with milk -- hot or cold! That's a major plus for me. I don't usually drink instant coffee, but I find it's cheaper to carry Via around during the day for a pick-me-up when i need it, and great to be able to have instant lattes when there's no time to go to a coffee shop. I heartily recommend Via.

Comments by michael : Monday, November 30, 2009 at 09:00 AM

Post a Comment

Subscribe to Marketing Shift PostsSubscribe to The MarketingShift Feed