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Main > Archives > 2009 > March > Coldplay Fans Learn MTV World Stage Doesn't Include U.S.A.

Monday, March 02, 2009

Coldplay Fans Learn MTV World Stage Doesn't Include U.S.A.

mtv world

Evidently, the  MTV World Stage doesn't include the United States, because American  Coldplay fans missed out on the concert from the Saitama Super Arena in Tokyo. (Unless there's a MTV International satellite channel I'm unaware of)

I went to mtvni.com to find footage from the concert, and 27 different international sites were listed, with countries ranging from Germany to Tawain, but the U.S. was nowhere to be found.

Since my knowledge of foreign languages is "limited", I found the UK  World Stage page, and clicked "episodes" on the left side. The Coldplay Concert was prominently featured at the top,and I found a playlist of the Coldplay concert, categorized by each song.

For a few seconds, I was under the illusion that I discovered a backdoor to the concert footage, but after I sat through 30-second  commercial, this image appeared on the video screen.mtv world stage coldplay

Well, so much for MTVNI's claim.

MTV World Stage proves that all-the-world IS a stage.

I realize Coldplay isn't an American group, but I'm willing to bet our Coldplay fan base rivals Romania's, and we certainly bought our fair share of their record-selling albums. What were the leaders at Viacom (NYSE: VIA) Parlaphone Records and Capitol Records thinking when they decided to DENY American access to the online content? Surely they could have negotiated a deal when Coldplay signed on to launch MTV's series.

This is the worst time to restrict access to quality video content. Imagine all of the ad revenue Viacom could have generated with a U.S. feed.

By Matt O'Hern at 09:26 AM | Comments (2)

(2) Thoughts on Coldplay Fans Learn MTV World Stage Doesn't Include U.S.A.

HOW LOW CAN THEY GO?
Coldplay to release such a heartless, emotionless album that is simply a symbol of the state of the music industry today. This is so depressing. Viva la Vida? Might as well run around like a puppet with donkey tails and bikinis.

Comments by Cheap Coldplay Tickets : Thursday, May 07, 2009 at 02:48 AM

I've seen it! it's on PALADIA HD on Time Warner Cable.

Comments by Ugo : Thursday, May 14, 2009 at 11:01 PM

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