Thursday, March 19, 2009

CBS & MobiTV Bank on March Madness iPhone App

As millions of fans gear-up for the opening round of the NCAA men's basketball tournament, many of them will be watching the games from a new perspective this year- their iPhone.

Evidently, many iPhone users are willing to pay $5 for an App that requires a Wi-Fi connection and won't function in two weeks.

With the March Madness On Demand Ap, fans can watch each game in every round, all the way to the championship game at Ford Field in Detroit.

Developed by MobiTV and CBS, the March Madness app is among the top five most popular in the App Store this week, with 139 "reviews", despite the fact that the first game hasn't started yet. Obviously, all the comments at this point are speculation. (The first game starts at 12:20 today).
I'll probably download the App, because I want to see the quality of the image and the stream. What about you? Do you think the March Madness iPhone App is worth the $5 price tag?

By Matt O'Hern at 11:50 AM | Comments (1)

(1) Thoughts on CBS & MobiTV Bank on March Madness iPhone App

I have to agree that the 5 star rating was an internal promo job by CBS or MobiTV.

MobiTV probably use a content delivery provider who does the video and it was so obviously a hacked together solution that does not work.

How can I find out where the streams are coming from in the app? I want to call the responsible party and ask for my money back and explain to them what the term "video" means.

Comments by Randy : Tuesday, March 31, 2009 at 12:20 AM

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