People Companies Advertise Archives Contact Us Jason Dowdell

Main > Archives > 2009 > March > Bulletproof Clothing Ranks in Top 15 Google Trends

Tuesday, March 24, 2009

Bulletproof Clothing Ranks in Top 15 Google Trends

miguel caballero

You may recall my post about Miguel Caballero, a high-end fashion designer who specializes in bulletproof clothing , and the term ranked No. 5 (currently No. 13 in Google Trends.)

bulletproof clothing

Perhaps the surge in gang violence and escalation of drug wars in Mexico has contributed to this trend. Caballero's main store is in Mexico city, with branches in Guatemala City, Johannesburg and London. VIP clients include Venezuela president Hugo Chavez, who just ordered federal takeover of Venezuelan ports.

MC style ranges from tactical to practical in four product lines- MC Black (Elegant European style), MC Gold ("American style" multi-functional, sports and entertainment), MC Classic (security companies and private groups) and MC Silver (Value transportation companies, banks,surveillance, bodyguards,etc.)  There's even a polo shirt available, which offers protection from "random street violence

Designs are divided into three categories:

  •     Low protection level (9mm and pistols)
  •     Medium protection level (sub-machine guns and pistols)
  •     High Protection level (pistols and automatics, including an MP5)

On Youtube, you can watch a demo video where brave customers take a direct shot to test the clothing.

By Matt O'Hern at 09:07 AM | Comments (3)

(3) Thoughts on Bulletproof Clothing Ranks in Top 15 Google Trends

It also featured in CSI Miami last night, which explains the spike.

Comments by Will : Tuesday, March 24, 2009 at 12:11 PM

Exactly. Has nothing to do with the trends you think it does. It was on CSI: Miami and they showed them searching online for "bulletproof clothing."

So then all of us who watch TV with our laptops nearby go and google "bulletproof clothing."

Comments by JS : Sunday, March 29, 2009 at 05:47 PM

I didn't see the CSI episode you guys mentioned, but we did do a post all about caballero's bullet proof clothing. If you you check it out you can see a guy getting shot at point blank range...and getting a t-shirt for not dying...

Comments by John : Tuesday, August 04, 2009 at 07:08 PM

Post a Comment

Subscribe to Marketing Shift PostsSubscribe to The MarketingShift Feed