I always appreciate a promotional contest that demands creative efforts, because it empowers the competitors with a sense of pride and purpose.
These contests simulatenously promote your product and provide your fans/customers with a chance to showcase their creativity with their entries. The burden is on the participants to make it interesting, but they enjoy the task. That's why I have to credit to the marketing minds that conceptualized the Myspace Knowing movie Digital Time Capsule Contest.
For those of you who don't know, Knowing, the movie, is about John Koestler, (played by Nicolas Cage) a teacher who uncovers a time capsule from1958. The capsule contains Nostradamus-like prophesies for all of the major disasters since 1958, along with three disasters to occur on future dates.
The Myspace Knowing contest's challenge: What photo would you put in a time capsule to represent you in the year 2009?
(On a side note, I chuckled to myself after reading the question, because my first idea came from the bitter section of my 2009 memories.)
With only two months worth of material to work with and only one photo to submit, contestants will have to tap all of their creative resources. Your photo must be from your Myspace photo album, and the grand prize winner will be featured on the Myspace homepage on March 18, with a special comment from director Alex Proyas and a signed Knowing poster.
With such vague guidelines, it's hard to determine what type of photos will appeal to the judges.I wish they'd given a few more hints to the type of photos they were looking for. For example, will they consider abstract photos that don't relate to any major current events? So far, 2009 has included the inauguration of first African-American President of the United States, and a stock market in free-fall. How much credit will they give to metaphorical/symbolic photos?
I'm curious to see which photo wins the grand prize. As for the movie, the storyline sounds all too familiar. Once again, Nicolas Cage stars in a movie where his character unearths a document with information that could alter history books and change the course of time.
Have you noticed the recurring Nic Cage role? Whether it's an action/adventure film or a drama, he's always an egotistical jerk who has a revelation or document that unlocks codes from the past or enables him to see in the future. In the midst of his quest to preserve history or protect the future, he comes to the humbling realization that there's more to life than fame, money and fancy cars.
If you think I'm exaggerating, consider the following list of his notable movies:
National Treasure: Cage is a treasure hunter is in hot pursuit of a mythical treasure that has been passed down for centuries, while his employer turned enemy is onto the same path that he's on.
National Treasure 2, Book of secrets: Cage's family is suddenly implicated in Abraham Lincolns death after a missing page from the diary of John Wilkes Booth surfaces. To defend his family's honor, he pursues an international chain of clues from Paris to London and ultimately back to America. His jourey leads to surprising revelations and to the trail of the world's most treasured secrets.
The Weather Man: Cage is a famous weatherman in his home town of Chicago, but his career prevents him from maintaining relationships with his dysfunctional family.
Matchstick Men: Cage is a neurotic con-man who receives an unexpected visit from his daughter, who throws him off of his A-game. Eventually, he begins to enjoy her companionship, but he's conflicted over the fact that she's enamored by his shady career.
The Family Man: Cage is an ambitious and pompous businessman who loves life in the fast lane as a single man, but one morning, he wakes up to discover that he's somehow a husband and father of two. Over a few weeks time,he realizes money is not the source of happiness.
The Wicker Man:While recovering from a tragic accident on the road, the patrolman Edward Malus (Cage) receives a letter from his former fiancée Willow, who left him years ago without any explanation, telling that her daughter Rowan is missing. He discovers there's a larger mystery to solve among the island's secretive, neo-pagan community
Next: Cage is a Las Vegas magician with psychic visions. The FBI learns of his talent and pursues him to prevent a nuclear terrorist attack.
Snake Eyes: Cage is a flamboyant and corrupt Atlantic City cop on duty major boxing match when a member of the government is killed. Cage soon has several leads and he reaches a crossroads where he must decide if he'll look the other way, or risk his cozy lifestyle to help the investigation.