Thursday, February 05, 2009
Will IHOP Pancake Day Beat Denny's Grand Slam Giveaway?
Who will win the battle of breakfast diners- Denny's vs. IHOP? Denny's just served free grand slam breakfasts, and the national response was pretty impressive. In a few weeks, IHOP celebrates National Pancake Day, from 7 a.m. to 10 p.m on Feb. 24. IHOP is offering a free shortstack to every customer and they created a site ihoppancakeday.com to encourage donations (in place of the cost) to benefit Childrens Miracle Network.
National Pancake Day isn't an event IHOP marketers can claim. It dates back several centuries to when the English prepped for fasting during Lent. Church rules prohibited the eating of all dairy products during Lent, so pancakes were made to use up the supply of eggs, milk, butter and other dairy products… hence the name Pancake Tuesday. In 2008, IHOP gave away more than 1.5 million pancakes and raised over $875,000 in support of Children’s Miracle Network and other local charities, far exceeding its goal to raise $750,000. I'll keep my eye out for any final tally presented by Dennys. On Facebook, over 168,000 users have signed up for IHOPs event, but you never know how many of those will actually show up.
By Matt O'Hern at 04:56 PM | Comments (1)