People Companies Advertise Archives Contact Us Jason Dowdell

Marketing Home » Archives » 2009 » February » Week 4

February 2009, Week 4 Marketing Archives

Friday, February 27, 2009

FacePhone Syncs Facebook Photos to iPhone Contacts w/ Ease

facephone logo

In five minutes, I assigned a photo to almost every single contact in my iPhone. Normally, the process would have required me to manually upload a picture, one-by-one, and assign it. Fortunately, Ultimake developed an automated system to simplify the photo syncing process- FacePhone.facephone contacts
FacePhone sells for $2.99 in the AppStore and it's one of the most popular Apps in the social network category.

The simple yet smart user interface allows the user to pull photos from your Facebook friends list. FacePhone automatically syncs your friends friends who already have their phone number listed on their profile, but if they don't include a number, they're filed under "conflicts".

When you go to the conflict screen, you tap the names marked with a "?", and FacePhone will pull up the closest matches. For example, I had Barry listed in my phone, and FacePhone verified that Barry Briggs was the profile I wanted to sync.Obviously, this app isn't a business necessity, but it's an easy and time saving way to organize and enhance your contact list.

FacePhone Syncs Facebook Photos to iPhone Contacts w/ Ease By Matt O'Hern at 04:45 PM
Comments (1)

Socialtoo.com SocialSurvey: A Free Survey Tool for Facebook & Twitter

Marketing data is everywhere, but to acquire the most valuable stats, you need the right tools. Conventional methods, such as focus groups, mail outs and  e-mail surveys don't always provide sufficient details from target demographics.

If there's one demographic you can gauge with confidence, its your social network,. Why? Because you know the audience. It consists of friends, family and professional acquaintances. Stay N' Alive Productions launched SocialToo to utilize those connections.socialsurvey All that's required is a short registration process with the typical questions: username, password,email, etc.

Within minutes, you can create a multiple-choice survey and post it to your Facebook, FriendFeed and Twitter account. For Facebook, you'll have to add the socialtoo app. I tested it with a question about media preferences.

Social survey is simple to use and easy to implement, the only downside is the limited breakdown of results. You can see the raw number of votes, and percentages by answer, but you can't see how each individual friend voted. If you're searching for an easy tool to gauge the preferences of your social network, SocialToo.com is a great place to start.

Socialtoo.com SocialSurvey: A Free Survey Tool for Facebook & Twitter By Matt O'Hern at 01:30 PM
Comments (1)

Newsday Charging for Online, Will Other Newspapers' Follow Suit?

newsday readers

Market analysts were puzzledwhen Cablevision (NYSE: CVC) paid $650 million for Newsday last May. Almost one year later $400 million of write-down, it was obviously a bad move, but Cablevision's latest decision makes their initial purchase look like Seward's deal for Alaska.

Cablevision just announced it's going to charge for online access to Newsday. Chief Operating officer Tom Rutledge told Reuters:

Our goal was and is to use our electronic network assets and subscriber relationships to transform the way news is distributed. We plan to end the distribution of free Web content

Newsday isn't the first paper to implement this method. The Wall Street Journal charges monthly subscription rates for full acess and one of Newsday's chief competitors,the New York Times has experimented with full-access fees in the past.

With major news publications dropping like flies, I wonder if any other executives will be crazy enough to contemplate online fees. Ultimately, many papers will be forced to close their doors regardless of any revenue model they choose.

The timing couldn't be worse for consumers, who are trying to cut costs at every corner. It's just too easy for even the die-hard Newsday loyalists (if any exist) to find an alternate news source for free.

Newsday Charging for Online, Will Other Newspapers' Follow Suit? By Matt O'Hern at 09:30 AM
Comments (0)

Thursday, February 26, 2009

Matt Groening: The Animator Who Was Ahead of His Time.

matt groening

With 11 Emmys and the longest-running animated series on his resume,  Matt Groening is considered one of the most creative minds in TV history.

Nobody could blame him if he decided to call it a career, but the Simpsons creator told CNN Entertainment he's still planning more seasons for the Simpsons, and Fox ordered an additional two seasons for the series.
One of Groening's quotes in the interview really stood out to me, when he explains his journey from comic strips to television.


I always thought that television was the way to go in my goal to invade pop culture, because it got to towns in which there were no bookstores. That's how I used to think of it: How do I reach kids who not only don't read but probably have no access to much in the way of books?

In other words, Groening,who was drawing comics at the time, recognized a trend (away from print & toward TV), and adapted his art to keep pace with the changing culture.TV provided the perfect avenue for him to blend satire and slapstick comedy into a cartoon that transcended the Saturday morning kids crowd and appealed to an audience of diverse ages and interests.   As  the Simpsons grew in popularity, he continued his weekly comic strip, and managed to produce a second cartoon series- Futurama.
So how does this fit into marketing? I consider Groening as a visionary, because in 1989,nobody would have blamed him for being content as a comic strip writer. After all, newspaper was still a viable media, where there was plenty of money to be made. But Groening saw the writing on the wall and took the risky leap to TV.

At the time, animated TV shows fell into their own group, now the Cartoon Network airs programs for almost every genre. 20 years later, his gamble is still paying off, and he can claim one of the most successful shows in American history. Today,  companies are reaching youth through Hulu and Youtube, and I believe they're noticing a media shift near the same magnitude that Groening foresaw.

 

Matt Groening: The Animator Who Was Ahead of His Time. By Matt O'Hern at 04:30 PM
Comments (0)

Youtube Users Post Videos of Skynet Research Robots & Security Cams

model 101 robot package

More Skynet Research Videos are surfacing on Youtube, but the latest ones are user submitted. It's the next marketing phase in a viral campaign for Terminator Salvation. Evidently, there was a link in the Robotic Community on skynetresearch.com, where you could request a Module Model 101 Robot, but the supply has been depleted. Packages were shipped with instructions to each recipient:

Individuals who have received the Skynet Research Enhancement Module - Model 101 are encouraged to continue submitting videos showing the increased level of performance and efficiency it provides to consumer grade electronics. Skynet Research will scan these submissions for appropriate examples to display in suitable locations.


Owners of Comic Book stores were also targeted in the viral marketing campaign. Several of the new videos feature owners from Keith's Comics in Dallas, Samurai Comics ( Chandler, AZ) and Atomic Comics (Phoenix, AZ) bragging about their security enhancement. If you're looking for a store near you, here's a list of all the protected stores and Security Installation Profiles.

At last count, 46 stores across the nation installed the state-of-the-art security cameras which are "capable observing the entire spectrum from infrared to ultraviolet wavelengths, assuring it can detect the unlawful displacement of any item at any time."

Of all the submitted videos, Keith Comics takes the prize for creativity, because he's already posted two videos just to set the stage for his series. In the first video, he's attacked by a robber and he posts a follow-up video to talk about the new security system he's ordering. That's exactly the kind of viral marketing T4 is looking for.
As for the actual movie, it stars a familiar action hero- Christian Bale, star of the blockbuster, Dark Knight, who will play the role of John Connor you can watch the full trailer at the official terminator salvation site.

Youtube Users Post Videos of Skynet Research Robots & Security Cams By Matt O'Hern at 02:36 PM
Comments (0)

Gun Sales Spike from Rumors of Assault Weapons Ban

semiautomatic rifle

Let me preface this post by stating that I don't own a gun, and I'm not a member of the NRA. I'm simply pointing out a trend I've noticed during the past few months.

 Looming gun control legislation and the economic crisis have combined to drive gun sales through the roof. I joined my friend on his trip to a local gun show last weekend. I knew I wasn't going to buy anything, I just wanted to see what the atmosphere was like.

When we arrived,  I couldn't believe how crowded the venue was. We were lucky just to find a parking spot, and once we entered the auditorium, we could barley make our way through the crowded aisles, and other shoppers. I was also amazed by the number of people enrolled for the on-site gun saftey course, which  was totally booked.

I'm not sure how many of the semi-automatic weapons on display fell under the 19 types that fall into the Assault Weapons Ban Clinton signed in '94 (expired in '04), but I'm sure some of them will be off the market if Obama renews it. Meanwhile, it's a great time to be in gun sales.

Gun Sales Spike from Rumors of Assault Weapons Ban By Matt O'Hern at 12:49 PM
Comments (1)

Baconnaise : Because Every Meal Should Taste Like Bacon

baconnaise

Everything should taste like Bacon.

That's the official slogan for Bacconaise and Bacon Salt,  created by JD's.

 If you're like me, you're probably wondering how they expect to market this to anyone who's even remotely interested in protecting their health, but I was suprised to discover that Bacconaise isn't a heart attack in a can. 

According to the nutritional facts posted on the site,the bacon-mayonnaise combo actually has fewer calories, less total fat per serving, and an equal amount of transfat as regular mayo (average of the Top-3 brands.)

  Bacconaise and Bacon Salt, already has a large following in several social network communities, with a profile on Twitter, Facebook and Myspace, a Youtube channel (featuring a Bacon vs. Mayo fight)as well as a baconnaiseblog (Cause as Jim Gaffigan often reminds us, you can never say enough about bacon).

You can learn more at Baconnaise.com. I would write more, but I have to run because I have my 6-month checkup with my general physician. I should tell him I'm switching to a Bacconaise diet.

Baconnaise : Because Every Meal Should Taste Like Bacon By Matt O'Hern at 08:56 AM
Comments (5)

Wednesday, February 25, 2009

5 Interesting Facts about Google CEO Eric Schmidt

eric schmidt

As the Chief Executive Officer of Google, (NASDAQ:GOOG) Eric Schmidt is one of the most influential leaders in the tech and economic world.

We can only imagine the stress inherent with manning the helm at the company that revolutionized the web, but Schmidt's  a weathered veteran in the realm of web technology.

Here are some interesting facts about Schmidt:

  • Schmidt wants to save newspapers .

The leader of the world's most imporant online company has a soft place in his heart for the old media.During an interview with Fortune, Schmidt said that newspapers are a vital component of democracy  that offer information that bloggers would never sufficiently replace. He cited various factors, ranging from decreasing ad revenue to rising printing costs, for the industry's collapse. Schmidt implied that Google is searching for a solution to keep newspapers viable.

  • Schmidt turned down a chance to work for Obama.

Despite his public endoresment of Barack Obama, Schmidt declined Obama's offer to be the Chief Technical Office Cabinet position.

  •  Schmidt described Google as a "Social Phenomenon"

During an interview with Wired, Schmidt used that phrase as one of his four desciptions for Google.

  • Schmidt believes that arrogance kills companies, not competition. At least, that's what he told Zdnet last month.
  •  From 1983 to March 1997, Schmidt  worked at Sun Microsystems Inc., including Chief Technology Officer from February 1994 to March 1997, where he led the development team for Java.

5 Interesting Facts about Google CEO Eric Schmidt By Matt O'Hern at 05:13 PM
Comments (0)

More Endangered Newspapers: San Francisco Chronicle & Washington Post

san francisco chronicle

As I watch the mounting list of faltering newspapers, I'm reminded of the typical storyline for a horror movie- Everybody is a potential victim, and you don't know who's going to die next, but it's going to bloody.

Following Chapter 11 Bankruptcy filings by the Philadelphia Inquirer and the New Haven Register, the Washington Post (NYSE: WPO) is reporting a 77% drop in 4th quarter net profit and the San Francisco Chronicle, America's 12th largest daily paper, could close unless its parent company,Hearst Corp., can find a quick way to slash costs. Ad revenue is falling faster than the Hearst can cut staff to account for and one-third of the Chronicle's readership has left since 2001.

As the former leaders of print journalism continue to fall, I can't help but wonder if and when executives and editors will request a newspaper bailout plan from the federal government. Of course, the very concept of a state or federally supported newspaper is a hard one to ponder, because many of them established a government watchdog reputation with the average citizen.

More Endangered Newspapers: San Francisco Chronicle & Washington Post By Matt O'Hern at 02:00 PM
Comments (2)

Lent Survey Results: 66% Can't Give Up Social Networks for Lent

Yesterday, I offered a watered-down description of Lent and I used a poll from PollDaddy for a straightforward Lent Survey question:

Could you fast from your favorite social network for Lent?

Just under 24 hours later, the results indicate that we've become addicted to our profile pages on Facebook, Myspace and our status updates on Twitter.

lent fast survey

I appreciated your honest feedback. Some of you admitted it would be a tough challenge, and others told me you'll be giving up a certain food. Good luck to all of you. The poll is is still open, and I'll continue to track it for a few more days, because I think the results offer extremely valuable insight into the significant sociological impact these networks have created.

While there's certainly no harm in maintaining relationships and sharing your photos and experiences with others. I bet most sociologist and pyschologist would agree that we're drifting toward an environment where face-to-face interaction has marginal value at best.

  • Some important questions to consider:
  • How do we classify "excessive" amounts of time devoted to social networking?
  • What are the sociological benefits from social networks?
  • What are the negative effects from social networks?
  • How do we maintain healthy personal communication habits in a mobile society?

Lent Survey Results: 66% Can't Give Up Social Networks for Lent By Matt O'Hern at 12:26 PM
Comments (1)

Walgreens E-Mail Showcases Snuggie, Shamow & More As Seen On TV Junk

walgreens as seen on tv

Just when you thought the Shamwow was gone, Walgreens (NYSE:WAG) is bringing it straight to your Inbox. My most recent "special offers and savings" E-mail from Walgreens was titled: Get Your Snuggie, Shamwow and other "As Seen on TV items."

In addition to the Shamwow and Snuggie, other infomercial All-Star items sold on walgreens.com include:
loudnclear
Smooth Away Hair Remover (With travel case!) Each pad is covered with superfine crystals that buff away unwanted hair leaving your skin so soft and incredibly smooth.

Loud 'N Clear: Have you seen the ad for this one? It's a glorified hearing aid "cleverly designed to look like an expensive cell phone ear piece" that lets you hear a pin drop across the room, spy on your eavesdrop on your next door neighbors, and hear a Trophy-sized Buck while you're hunting in the forest.

kinoki footpadsKinoki Footpads:The magical, detoxifying foot pads made from "all-natural double-distilled bamboo vinegar and other holistic ingredients" that will "absorb heavy metals, metabolic waste and other impurities that can slowly poison your system".

Unfortunately for Kinoki, multiple consumer reports, including a health product investigation by ABC revealed that the footpads have virtually no medical or scientific backing, but merely provide a placebo effect.
Remember one of the catchphrases for infomercials: Not Sold in Stores ?. Evidently, the tables have turned, and retailers are now plugging the products that were pitched as alternatives to major brands. Perhaps this is just a desperate by Walgreens to stem CVS' momentum in recent months.

If any of you have a funny story regarding buyer's remorse about an infomercial product, I'd love to hear it.

Walgreens E-Mail Showcases Snuggie, Shamow & More As Seen On TV Junk By Matt O'Hern at 11:28 AM
Comments (2)

Tuesday, February 24, 2009

Yahoo New Rich Ads - Too little, Too late?

yahoo logo

Yahoo! (NASDAQ:YHOO) has developed new tools that empower advertisers to control their display ads. Users can customize their ads according to the terms used in the search engine, or the websites the user has visited. Another tool will allow them to choose the day,time and demographic their ads appear, reflecting the same model used for TV and Radio.

 Yahoo's search marketing blog claimed a 25% rise in click-through
rates during tests in the fourth quarter.The rich ads program is being shared with Pedigree and agencies such as Razorfish. The program lets advertisers:

  • Post images and video, which can increase the branding impact of search advertising. Pedigree has added video to its campaigns, for instance.
  • Create deep links to relevant pages, which can help drive conversions directly from the Yahoo! search results page.
  • Include boxes within the listing that lets users search for their desired product or a store location directly without additional navigation. Esurance’s listing lets users enter their ZIP codes from the results page for insurance quotes.
  • Show their logo, which enhances user trust.

Michael Walrath, the senior vice president of Yahoo's Advertising Marketplaces Group told Rueters what we already know: "Marketers are looking for increased accountability for every dollar they spend."

While it's encouraging to see proactive developments from Yahoo, their arch rival, Google (NASDAQ:GOOG), is several years ahead. Time will only tell if these new rich ads can become a viable competitor to Google Adsense.

Yahoo New Rich Ads - Too little, Too late? By Matt O'Hern at 03:57 PM
Comments (0)

Lent Survey: Could You Fast from Your Social Network?

Tomorrow marks the beginning of Lent, a 40-day fast practiced by Catholics and other Christian denominations.

While some believers follow strict guidelines and abstain from specific foods, others opt to give-up one of their favorite hobbies or one of their favorite forms of entertainment.

In exchange, the believer devotes more of their time to charitable activities and prayer. As American saturate their minds with online entertainment, many youth have contemplated a new form of fast for lent-ditching Facebook Myspace or all of their social networks.  For perspective trend's momentum, just Google: Giving up Facebook for Lent.

Personaly, I'm willing to bet that many who sever their social networking ties will realize how incredibly addicted they've become to checking status updates, posting photos and adding friends.  For some, social networking is neccesary for their daily work, so it might seem like a huge sacrifice, but it's up to each individual.

I can't help but wonder how many of you would be willing to ditch your social network for 40 days (or even 40 minutes). Tell me in the poll below.

Lent Survey: Could You Fast from Your Social Network? By Matt O'Hern at 02:42 PM
Comments (3)

No Fat Tuesday Specials at Ruby Tuesday

ruby tuesday fat tuesday

 Of all days for Ruby Tuesday to have a special, you'd think it would be today: Fat Tuesday, the last day of Mardi Gras and the day before Ash Wednesday, the beginning of Lent.

I checked the Ruby Tuesday online menu and the only prominent ad read "In the mood for seafood". Evidently, there was no Fat Tuesday special at Ruby Tuesday- Bummer. But I gave them the benefit of the doubt and called a chain  to ask about any specials. The worker I spoke with kindly and humbly informed me that there were no specials to commemorate the day, but he did a great job telling me about the daily specials and took it all in good spirit, so he deserves no criticism whatsoever, only the marketing heads.

Me: I was wondering what kind of Fat Tuesday specials you have?

R.T. worker: Right now, um, nothing.

Me: Even on Fat Tuesday? Nothing?

R.T. worker: No.

Me: But you're Ruby Tuesday

RT worker: I know.... We always have happy hour from 4-7 every day, with $3 drafts on our domestics and we always have four dollar sangrias, we have pink red and white.We have $5 dollar margaritas and we have a $5 drink of the day.

Me: Well you should tell the guys who run the show that Fat Tuesday is the ideal day to put some kind of special together.

R.T. worker: Absolutely.

This isn't the first time I've criticized Ruby Tuesday. You may recall my post from last fall,when I questioned the angle of their viral ad campaign. I promise I'm not  getting paid  by TGI Fridays, I just couldn't believe they dropped the ball on the perfect day to capitalize on their name and lure customers. Speaking of TGI Fridays, they might lose a notable amount of customers each friday for the next 40 days. During lent, Catholics tend to fast from meat on Fridays.

On a site note, today is also National Pancake Day, and IHOP is giving away free pancakes shortstacks. Donations are encouraged and all donations will go to the Childrens Miracle Network.

No Fat Tuesday Specials at Ruby Tuesday By Matt O'Hern at 12:20 PM
Comments (1)

Variety iPhone App Delivers Hollywood News and Movie Reviews

variety logo

iPhone users can get the instant scoop on movie news an app from Variety.com-the latest entertainment industry news.

In a press release, Neil Stiles, president and publisher of Variety Group, said:
 

Our audience includes some of the most powerful professionals and busiest stars, all of whom want information and when it happens. Our new Variety iPhone App and Variety Widget meet this need, giving us a competitive advantage, and offering our readers greater choice in a market with an ever increasing number of media outlets.
 


The iPhone App is available at the iPhone App Store and the Variety Widget, a web-based window that can be embedded, is available on variety.com. Content is generated through Zibb, the business-to-business search engine of Reed Business. The widget can be incorporated into Facebook, iGoogle and My Yahoo. Users can customize the content they receive, with an emphasis on news, reviews, videos or photos. The app was developed by NewsGator content syndication services and RB Searc's Zibb on Demand search engine.
Walker Fenton, general manager of NewsGator’s media and consumer division.

The media landscape is changing, and publishers are looking for creative ways to increase revenues while holding the line on costs.  Viral content syndication meets this need head on and, in the case of the Variety Widget and iPhone App, rides the world’s relentless interest in movies and entertainment.

Variety iPhone App Delivers Hollywood News and Movie Reviews By Matt O'Hern at 09:29 AM
Comments (0)

Monday, February 23, 2009

What does the NFL Combine have in Common with SEO?

nfl combine

Every year, the NFL combine creates conversation for football fans in desperate need of new material to debate before the next season. For the unaquainted, the NFL combine is a physical evaluation of the nation's best players who declared for the NFL Draft. Coaches, general managers and fans watch the individual workouts, discuss the team needs and consider the pros and cons of each individual.

With as much attention as the combine receives, you'd figure the test results to be an accurate indication of the player's chance for success in the NFL. However, a great performance on a practice field, a solid time in the 40-yard dash and a strong arm doesn't always translate to on-field success.

Case in point, Kyle Boller. In 2003, the Baltimore Ravens used their first round pick on the quarterback from California. Boller was barely on the scouts' radar when he entered the combine, but he dramatically raised his stock with an imressive performance in the throwing drills. Since his first season, Boller has played average at best, with 45 touchdowns to 44 interceptions and a quarterback rating of 71.9.

So what does this have to do with Search Engine Optimization (SEO)? In the NFL combine, and in SEO, you may be dissapointed with the results if you focus too heavily in one area. Boller had great arm strength, but so did Jeff George. Sure, it helps to have a strong arm if you want to be a great quarterback, but there's also those attributes that aren't apparent in a short, individual workout, such as leadership, mental strength and poise under pressure. ]

You can't expect great results if you're only checking one or two items on a long list of qualifications. If you hyperfocus on keywords and neglect to tweak other areas and utilize social networks and backlinks, you'll dwell in mediocrity.

What does the NFL Combine have in Common with SEO? By Matt O'Hern at 03:32 PM
Comments (1)

Quiznos Giving Away Free Subs at millionsubs.com

quiznos sub giveaway

Following the success of the Denny's Free Grand Slam day , Quiznos has a free sub giveaway at millionsubs.com.  Fill out the form and check your email for the coupon.

You may want to call your local Quizno Chain before you head out, because Beth Pinsker at Walletpop discovered that her local chain wasn't accepting the coupons. Make sure your computer is connected to a printer, cause you can only print once and the coupon expires 5 days after you print it. You can forward a Free Sub to a friend before and after printing

I noticed Quizno's in countering Subway's succesful $5 foot-long campaign with its own, called: 20 Subs Under $5 Every Day.

We'll see which promotion lasts longer, but I wouldn't be surprised to see Quiznos lose that battle. They over-charged us for subs for so long, it's only a matter of time before they revert to their old ways.

Quiznos Giving Away Free Subs at millionsubs.com By Matt O'Hern at 02:31 PM
Comments (4)

Alterian: 4.5% of CMO's very satisfied w/ visibility

Alterian picked the brains of the Chief Marketing Council and derived valuable data from some of the sharpest marketing minds in the world.

CMO Council and its strategic interest communities include over 17,000 global executives in nearly 100 countries covering multiple industries, segments and markets. The members control more than $120 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.

The study, Calibrate How You Operate, surveyed 400 members, and the results identified some of the current major obstacles to international marketing:

  • Change-resistant corporate cultures.
  • Conflicts and competition between internal constituencies.
  • A resistance to operational accountability, visibility and measurement.


Two stats that grabbed my attention:

  • 60 percent of respondents believe that marketing operational transformation is an essential area of focus.
  • Only 4.5 percent are very satisfied with their current level of marketing operational visibility, accountability and output.

In other words, most CMO's recognize the need to adapt their operational methods, yet 95 percent of them haven't made sufficient adjustments to improve visibility.

Other key findings from the study include:

  • 61 percent of respondents are structured with centralized marketing operations and strategy with localized programs executed by regional/country managers.
  • Only 16 percent of marketers indicate that regardless of structure, marketing remains fragmented, lacking cohesion, integration and accountability.
  • 94 percent of marketers are utilizing platforms designed to better
    capture, qualify, communicate, convert and manage leads and customer
    contact information.

I wonder what s "platforms" they're using to enhance communication and convert leads to sales. If the platforms are using sentiment analysis and other online reputation management tools to monitor their reputation and engage their customers.

Alterian: 4.5% of CMO's very satisfied w/ visibility By Matt O'Hern at 12:22 PM
Comments (1)

No Adobe Flash = No Hulu App for iPhone

Let me preface this rant by acknowledging the fact that 3G iPhone owners should realize they own a device that could be considered outdated compared to the next round of Google Android phones.

Having said that, I can't help but feel a little frustrated by the fact that Apple didn't collaborate with Adobe BEFORE they completed the 3G version. As a result, owners can't  access prime online video content from sites such as Hulu or TV.com.

We're missing out on top-rated NBC shows such as the Office and Saturday Night Live and Fox hits such as Family Guy.  Meanwhile, the only viable alternative is Joost, a video search engine with a few contemporary hit shows such as CSI Miami,  classics hits such from Friends to  MacGyver and music videos from pop stars such as T.I., Beyonce, Kelly Clarkson and Britney Spears.

You may recall my recent post about the slim chance we'll get an Adobe Flash player for the iPhone. I cited a quote from a Bloomberg article where  Adobe CEO Shantanu Narayen offered a faint glimpse of hope for successful creation. Narayen called the collaboration a "hard technical challenge"  but also said "When we look at the macro spending, we think tech spend will be one of the ways we get out of this funk."

Hopefully Steve Jobs will put his due diligence to turn our dream for a flash player and Hulu App into a reality for the millions of customers who bought  Apple's highly-touted gadget. Instead, Apple is busy casting cute girls to hype smaller iPods with voiceover.

No Adobe Flash = No Hulu App for iPhone By Matt O'Hern at 09:57 AM
Comments (4)

« February 2009 Week 3

  • Week 1 (20 entries) February 1-7
  • Week 2 (23 entries) February 8-14
  • Week 3 (16 entries) February 15-21
  • Week 4 (19 entries) February 22-28

Baconnaise : Because Every Meal Should Taste Like Bacon
i think all london drugs,with a 'groc...
by mike piggologistics
Walgreens E-Mail Showcases Snuggie, Shamow & More As Seen On TV Junk
You advertized "Pretty kiddy" pr...
by gail burns
No Adobe Flash = No Hulu App for iPhone
why does apple have to be so ignorant and just sat...
by luis
No Fat Tuesday Specials at Ruby Tuesday
eer~ that's not good....
by Cris
Baconnaise : Because Every Meal Should Taste Like Bacon
He has a stand-up coming on Comedy Central! Woot W...
by Stoph

Subscribe to Marketing Shift PostsSubscribe to The MarketingShift Feed