Monday, February 02, 2009
McDonalds Reality House Webisodes Target College Market
I heard a rumor that McDonalds beloved double cheeseburger was more expensive as a combo, so I checked their site to see if the sandwich itself was still on the dollar menu.
I proceeded to the dollar menu section, to discover that the double cheeseburger is now called "the McDouble" and McDonald's decided to create a cartoon webisode series called reality house, starring Paul, a low-talking deadbeat who makes sarcastic remarks. Out of sheer curiosity, I decided to watch episode 1, and I want those 2:45 mins of my life back.
I usually appreciate satire or (anything that makes fun of MTV), for that matter, but I don't know what the writers were on when they created this pointless animated series. I have a question for James Skinner and Mary Dillon: Why would you waste your advertising resources on a series with such limited appeal?
College age kids are strapped for cash enough already. Showing them a short webisode isn't going to provide any extra incentive for them to capitalize on the good deals at the dollar menu.
By Matt O'Hern at 02:05 PM | Comments (1)