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Thursday, February 05, 2009

Gatorade Rebranding Image with & The Quest for G

mission g logo

What do Kevin Garnett, Derek Jeter, Misty-May Treanor, Kareem Abdul-Jabbar a talking goat and a fire-breathing poodle have in common? They're all in the first episode of the Quest for G, at

quest for g bookGatorade finally unveiled an official site , following its What is G? commercial series. The Mission G homepage features a rotating panel of webisode series, including, the Quest for G, Blockhedz (an animated series about rapping skaters), Freestyle session 10, (international freestyle dance competition) and Leave it on the floor- starring fashion designer Fonzworth Bentley, who interviews and introduces talented musicians and artists about fashion and trends,  In his first episode, he interviews Jabbawockeez, Kenna and two freestyle dance teams:  the L.A. Breakers and the Circus Runaways.

The Quest for G is a parody of the British Comedy: Monty Pyhton's Quest for the Holy Grail. Unless you're a fan of the movie, (and I'm not), you should save yourself the five minutes and watch one of the other webisodes. (*UPDATE: Take a look behind the scenes of the Quest For G. ) freestyle 10
Here's a rundown of the Quest for G. Garnett, the warrior king, leads his crew of epic knights- Sir Jeter the Gifted, Sir Jimmy-the 'other' gifted, sir Usain Bolt the Gutsy, Sir  Bolt's pet Ego, Misty-May Treanor and Kerri Walsh, the two headed,three legged knight.  On the path of their epic journey to find G, Garnett's crew encounters  a mythical giant, (Kareem Abdul Jabbar) and a talking goat that warns them about the deadly territory known as Game 7. They reach the foresaken land, and conquer the  fire-breathing poodle. At that point, the clouds open and a voice reveals that G is not a place, it's within you.

I had a feeling Gatorade was attempting to reinvent its image, but I never thought it would reach the point that they'd devote a site to breakdancers, fashion designers.

By Matt O'Hern at 11:13 AM | Comments (2)

(2) Thoughts on Gatorade Rebranding Image with & The Quest for G

Awesomely funny!
This is thinking out of the box. Where was this during supper bowl?

Comments by Sally G : Wednesday, February 11, 2009 at 03:19 PM

Dope, is nice.

Comments by Bobby : Tuesday, May 12, 2009 at 07:49 PM

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