Thursday, February 05, 2009
Gatorade Rebranding Image with missiong.com & The Quest for G
What do Kevin Garnett, Derek Jeter, Misty-May Treanor, Kareem Abdul-Jabbar a talking goat and a fire-breathing poodle have in common? They're all in the first episode of the Quest for G, at missiong.com.
Gatorade finally unveiled an official site , following its What is G? commercial series. The Mission G homepage features a rotating panel of webisode series, including, the Quest for G, Blockhedz (an animated series about rapping skaters), Freestyle session 10, (international freestyle dance competition) and Leave it on the floor- starring fashion designer Fonzworth Bentley, who interviews and introduces talented musicians and artists about fashion and trends, In his first episode, he interviews Jabbawockeez, Kenna and two freestyle dance teams: the L.A. Breakers and the Circus Runaways.
The Quest for G is a parody of the British Comedy: Monty Pyhton's Quest for the Holy Grail. Unless you're a fan of the movie, (and I'm not), you should save yourself the five minutes and watch one of the other webisodes. (*UPDATE: Take a look behind the scenes of the Quest For G. )
Here's a rundown of the Quest for G. Garnett, the warrior king, leads his crew of epic knights- Sir Jeter the Gifted, Sir Jimmy-the 'other' gifted, sir Usain Bolt the Gutsy, Sir Bolt's pet Ego, Misty-May Treanor and Kerri Walsh, the two headed,three legged knight. On the path of their epic journey to find G, Garnett's crew encounters a mythical giant, (Kareem Abdul Jabbar) and a talking goat that warns them about the deadly territory known as Game 7. They reach the foresaken land, and conquer the fire-breathing poodle. At that point, the clouds open and a voice reveals that G is not a place, it's within you.
I had a feeling Gatorade was attempting to reinvent its image, but I never thought it would reach the point that they'd devote a site to breakdancers, fashion designers.
By Matt O'Hern at 11:13 AM | Comments (2)