Tuesday, February 03, 2009
Freeloaders Dash to Denny's for Grand Slam Giveaway
In case you forgot the big announcement during Denny's Super Bowl Commercial- you can get a free Grand Slam Breakfast today. Judging from the turnout at the local, Merritt Island chain, I think it's safe to say this was a successful campaign. I shot these two pics around 1:30 p.m.
Finding a decent angle was a challenge in itself. I had to steer through the demolition derby AKA the parking lot and managed to snap few pics of the Denny's Dashers. As you can see, the waiting time for that line probably rivals Space Mountain at Walt Disney World.
By Matt O'Hern at 02:01 PM
(2) Thoughts on Freeloaders Dash to Denny's for Grand Slam Giveaway
If Denny's is in the business of giving away free food, then it looks like the campaign was a success. However, last I looked, they are supposed to be generating profitable revenue - and if everyone waits in line and gets the same level of service and low quality food I got the last time I was in a Denny's, the campaign is NOT going to generate 'first time eaters that turn into repeat customers'.
Comments by Patrick McGraw : Wednesday, February 04, 2009 at 06:46 AM
This was, without a doubt, an amazing buzz marketing campaign for Dennys.
Comments by Scott Thurston : Wednesday, February 04, 2009 at 06:38 PM
Post a Comment