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Main > Archives > 2009 > February > Is Gymnast Alicia Sacramone the New Face for Gatorade and ?

Monday, February 16, 2009

Is Gymnast Alicia Sacramone the New Face for Gatorade and ?

alicia sacramone

Gatorade must have noticed the same trend I did when I was reviewing keywords for my posts about and the Quest for G: A cute athlete always helps your ratings with the 18-35 male demographic.

Compared to Derek Jeter and Kevin Garnett, Alicia Sacramone was an athlete with niche market appeal, yet she was among the top keywords searched for my post about Quest for G webisodes.

Before you send the hate mail,hear me out. I'm not questioning Sacramone's athletic talent. You may recall my post from last summer, when I said that too many olympic athletes are left out the spotlight after the games conclude.In fact, I believe swimmers, cyclists and gymnasts are among the top-conditioned athletes, but it's a well-known fact that, with the exception of the olympics. Gymnastic competitions aren't exactly a primetime sporting event. In my opinion, Sacramone's role for Mission G indicates Gatorade is using new angles to promote its brand, but it's still keeping the 18-35 year old male demographic in mind. Sacramone went to the 2009 NBA All-Star game to interview sports stars and other celebrities at the T-Mobile Party. Sacramone interviewed American Idol winner Jordin Sparks, Jason Terry of the Dallas Mavericks and two fan favorites from the Miami Heat Dwayne Wade and Alonzo Mourning. You can see the video here.

 On a side note, for every visitor to, Gatorade is donating $1 to charity, so everybody wins.

By Matt O'Hern at 11:33 AM | Comments (0)

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