Today,we received the What is G? media kit from Gatorade, via the fine folks at Fleishman-Hillard marketing.
From the moment we opened the package, we were impressed by the quality and the design. The leather-bound case featured a "G" emblem proudly displayed on the front. We opened the lid and found a white greeting card. It read:
You are G.
G is gutsy. G is Genuine. G is Golden.
G encompasses what it takes to be the best to achieve.
Soon the rest of the world will know what G is. And we hope they'll be able to find what's G in themselves.
Within this case you'll find things we hope bring G to life for you-along with some stuff we just think is G.
It's only fitting you be among the first to experience G. We're giving you mad respect. Because that's G too.
The next item in the case was a thin and wide booklet.
As you can see, it features plenty of action shots of Gatorade athletes along with attributes on the opposite page. The intro includes a quote from Michael Jordan:
Gatorade is redefining what it means to be an athlete. Look around you, and you'll see; athletes are everywhere. As long as you are pushing yourself physically to achieve something...anything...you are an athlete. And Whatever you strive for, Gatorade wants to celebrate your game.
This celebration will be defined by "G." What is G Exactly? It's hard to define, but you'll know it when you see it. Take a look, and discover G for yourself.
A USB drive with a "G" swivel cover was also included. I plugged it in and watched a brief video where athletes describe what "G" means to them. In order of appearance, they include: Michael Jordan, Kerri Walsh, Tiger Woods,Jessica Mendoza, Tommie Smith, Terje Haakonsen, Misty May-Treanor, Jason Mcelwain, Jimmie Johnson, John Maclean, Jabbawockeez,Jackie Joyner-Kersee, Usain Bolt, Mia Hamm, John Wooden, Nadia Comaneci, John Carlos, Candace Parker, Dwayne Wade, Billie Jean King, Picabo Street, Chaz Ortiz, Serena Williams, Peyton Manning and Derek Jeter. course, the case included seven bottles of GatoradeG flavors.
As for a website, whatisg.com and g.com are already taken. You'll just have to visit Gatorade.com to learn more about G.