Monday, January 12, 2009
Viewers Win With Hulu / TV.com Shared Content Agreement
You may recall a recent post when I listed the stats suggesting that online video is taking a significant chunk of viewers from the living room to the web. Major networks appreciate the shift, and CBS,(NYSE:CBS), is expanding its online video site, TV.com, as a result. An article in today's edition of the Wall Street Journal explained how the surge in demand for premium video content has pressured former rivals to share content.
Elizabeth Holme's story: 'CBS's TV.com boosts offering in bid to secure foothold' includied this quote:
As content agreements among competitors become increasingly common, video sites are expected to offer more of the same content. For example, fans ofNBC's comedy 30 Rock can watch full episodes on Hulu, as well as on TV.com and Comcast's Fancast.
In addition to TV.com's agreement with Hulu, it has also secured partnerships with other media leaders including Sony, PBS and Showtime. Those agreements will give viewers access to modern day hits such as Dexter, to vintage shows such as Starsky and Hutch.
As a firm believer of free market principles, I hope Hulu and tv.com maintain some form of competition, because that will always provide incentive for improvement.
Posted By Matt O'Hern at 10:46 AM
Permanent Link: Viewers Win With Hulu / TV.com Shared Content Agreement
| Comments (1)
Subscribe to The MarketingShift Feed